Mercedes-Benz to offer head-up-displays (HUDs) on its next S-Class and C-Class

Article by Christian A., on August 5, 2013

Mercedes-Benz is now planning to offer head-up displays on its redesigned S class and C class, sources privy with the German carmaker told Automotive News. The carmaker is set to roll out its redesigned S-class flagship in September. Mercedes, however, is expected to offer head-up displays as an option to both the S class and C class only in the fall of 2014.

The carmaker’s head-up display system will show speed, navigation data and certain warning lights through the windshield. Mercedes’ system will probably feature a warning function if the vehicle's night vision system senses a pedestrian nearby. However, Mercedes is not the first to offer head-up displays on vehicles, making it a latecomer in the game.

A number of carmakers are offering head-up display systems in various levels of sophistication. For instance, BMW unveiled head-up display in 2003 while Audi is offering the technology on its A6 and the A7 models.

What may have prompted Daimler to delay installing such system on its vehicles is the view that head-up display could be a potential driver distraction.

But Daimler is now thinking otherwise. A Daimler executive remarked that that they will install head-up display not only on one model, since for the investment to pay off, a comprehensive roll-out is needed.

The classic face of Mercedes-Benz has been one of the most recognizable objects in the world today and is the golden thread throughout the brand’s days of yore.

The elegant design of the S-Class has always been a declaration of opulent lifestyle and automotive magnificence of its era. The brand-new S-Class keeps up with this tradition. With its vintage architecture and flowing silhouette, it is a fresh expression of sophistication. The design fuses both the stylish, progressive design and the quintessential charm of our 1930s cars. Fashionable dash and sensual forms in synthesis with perennial precision and unchallenging dominance make the S-Class a timeless design icon, Design Chief Gorden Wagener said.

To highlight the premium primacy of the new S-Class, and its dream to lead, the radiator grille has been upsized, made upright and precise with its three-dimensional design. With its long bonnet, the flowing, domed roof line and the gradual slanting rear end, the all-new S-Class boasts of its classic saloon magnitude. The area has been designed such that the Mercedes-Benz S-Class appears prominent, and the touch of a potent roof line keeps up with the car’s sporty coupe-style intentions.

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