Mercedes-Benz to open a museum in Beijing, China

Article by Anita Panait, on September 25, 2013

Mercedes-Benz will open a museum in Beijing, China to showcase the brand’s heritage. The plan is part of Mercedes’ bid to fight the weakening sales in the country. The museum will be the first to be opened by a foreign luxury carmaker in China. It follows a series of efforts by Mercedes to boost its sales in the country, after naming an executive focused on the Chinese market and agreeing to acquire a stake in its local partner.

LBBW analyst Frank Biller remarked that Mercedes-parent Daimler is “looking at new ways to more frequently interact” with the customer and get them excited about its luxury brand, noting that the new museum is “certainly a way to support that."

Most German carmakers like Mercedes, Porsche and BMW have museums in their home market to showcase brands – a move that according to experts can boost their appeal among potential buyers. A Daimler spokesman remarked that Chinese consumers are “extremely brand conscious,” valuing those names that can “display a rich tradition and long history." Mercedes currently lags behind Audi and BMW in sales in China. [source: Daimler]

If you liked the article, share on:

Comments

Recommended

As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
We expected to see the BMW i8 Roadster at last month’s 2017 Frankfurt Motor Show, but it never made an appearance. So the question on fans’ lips now is when...
by - October 16, 2017
Jaguar has just released the first official image of its newest offering, the new Jaguar XEL. Essentially the long-wheelbase version of the Jaguar XE compact sedan, the new Jaguar XEL...
by - October 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries