Mercedes-Benz has surpassed record figures both in production and sales in 2013. The German luxury carmaker is poised to sell over 1.4 million passenger cars and build over 1.49 million vehicles this year. The besting of sales and production records show that Mercedes-Benz 2020 growth strategy is already getting tangible results.
“In 2013, we have taken a decisive step forward in our strategy for growth. Our model initiative is well under way,” remarked Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales.
Källenius added that the new ‘Best Customer Experience’ sales and marketing initiative has enabled them to align themselves better to the needs of customers while they are optimizing their internal sales structures. “That means we are well positioned to make 2014 a record year as well.”
Mercedes launched the new E-Class and the CLA compact coupe in April 2013. The carmaker then introduced the CLA to the United States market in September, where it became a popular item. In just four months, Mercedes was able to deliver over 12,000 vehicles to US customers.
Mercedes also logged very high demand for the new S-Class that it has become the best-selling luxury sedan in the world just weeks after it was introduced – something made possible by a production schedule that started up in record time at the carmaker’s Sindelfingen site.
Mercedes is producing S-Class units for global markers at the site in a two-shift operation at an output of around 460 vehicles per day.
Amazingly, the Mercedes-Benz E-Class is now available – for the first time – with two different front ends. The ELEGANCE equipment line comes with a front end with the classic, 3D Saloon grille with three-louvre appearance and the Mercedes star prominently featured on the bonnet. On the other hand, the AVANTGARDE equipment line comes with a sportier front end marked by a centrally located Mercedes star.
The new E-Class is provided with redesigned headlamps with all functional elements housed in a single headlamp lens. The E-Class comes standard with low-beam LED headlamps and LED daytime running lamps. The new vehicle is also available with full LED headlamps.
Mercedes also redesigned the flanks of the E-Class and provided it with a new feature line. This line and the repositioned trim strip visually lengthen both the Saloon and the Estate versions of the E-Class. Both versions of the E-Class can be powered by any of the available petrol and diesel engines – all powerful yet efficient as they are fitted with ECO start/stop function.
New to the lineup are the BlueDIRECT four-cylinder petrol mills powering the E 200 and E 250. Featuring the same sophisticated technology employ in Mercedes’ latest six-cylinder engine, these two four-cylinder petrol engines are already compliant with the EU6 standard.