Mercedes-Benz UK posts 4.7% market share, the biggest ever for April

Article by Christian A., on May 5, 2012

Mercedes-Benz UK has posted that 6,646 new vehicles were registered in April, providing the automaker with a 4.7 percent share of the market, which is up some 19.5 percent on a year-on-year basis. This is the biggest-ever April market share ever for the company, according to data published by SMMT.

On a year to date basis, Mercedes-Benz has revealed a 14 percent growth, keeping its record market share at 4.5 percent. There were around 31,994 new vehicles registered so far this year. This figure marks the strongest growth of any main luxury German brand. The success of the registrations was spread between fleet business and private purchasers.

In April, deliveries to private purchasers hit 55.8 percent growth while its fleet business had a growth of 29.5 percent. The New B-Class has been popular with retail purchasers, with 236 new vehicles purchased privately -- contributing to a total 2002 YTD performance.

On the whole, the C-Class lineup proved to be famous last month with increases across Estate, Saloon, AMG and Coupé versions. YTD figures reveal that 17.4 percent more private purchasers are opting for C-Class Saloons this year, with 1,979 of the new SLK-Class Roadsters registered YTD.

New AMG high-performance models registrations have increased YTD by 100 percent to 585 units, with the C 63 AMG Coupé being the most popular with 189 registrations. Trucks and vans have shown steady strong performance this year, with YTD growth of 14.1 percent for vans, 72.6 percent for 7.5-tonne rigids and 15.8 percent for arctics. Vito has increased by more than a third year to date, up 35.4 percent.

There were 245 Vito Taxis brought to the streets in Britain this year. Meanwhile, Actros and Atego trucks have increased considerably both in April and in the year to date. Specifically, Actros has grown 59.8 percent in April and 66.9 percent YTD while Atego has increased 91.8 percent and 55.2 percent YTD over the same periods.

Mercedes’ high performance division, AMG, has created a special Mercedes-Benz SL 65 AMG "45th Anniversary" edition to mark its 45th anniversary which will take place in June. Unveiled at the 2012 New York Auto Show in April, the SL 65 AMG "45th Anniversary" edition will be produced in a limited number of just 45 vehicles.

It can be remembered that AMG also marked its 40th Anniversary with a special edition of the CL 65 AMG. The AMG brand was founded back in 1967 by Hans Werner Aufrecht and Erhard Melcher. Over the past 45 years, the former two-man company has evolved into a world-renowned producer of distinct high-performance vehicles.

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Topics: mercedes-benz, uk, sales



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