Mercedes-Benz UK posts strong registration figure in June 2013

Article by Christian A., on July 9, 2013

Mercedes-Benz posted record sales success across its range in the United Kingdom in June 2013, with its models leading their respective market segments, according to registration figures published by the Society of Motor Manufacturers and Traders. Mercedes’ C-Class Coupé, E-Class Coupé and Saloon, the CLS-Class and SL-Class all posted substantial gains in June 2013.

For example, registrations of the SL-Class surged by 196.4 percent to 9,469 cars in the UK, allowing it to grab a 36.8-percent segment share. Registrations of the Mercedes SL-Class -Benz rose 14.8 percent for the first half of 2013. Registrations of the Mercedes B-Class jumped 41.7 percent in June 2013, a testament to its continued popularity in the country.

The Mercedes A-Class also surged to 1,459 registrations in June, enabling the newly introduced line in the UK to grab 9.5-percent share of its market segment. Mercedes’ performance brand, AMG, jumped a very significant 51.1 percent in the UK. The E 63 AMG Saloon proved to be a very popular performance vehicle as it recorded 181.8-percent jump in registrations.

Registrations of AMG cars in the first six months of 2013 reached 1,486 car, the first the brand reach the figure in this time of the year. Registrations for the Mercedes E-Class soared 6 percent in the first half of 2013 to 14,140 examples. Mercedes-Benz Commercial Vehicles likewise gained considerably in June 2013. Over 200 examples of the Citan were registered in the month.

Registrations of the Actros rose by 62.7 percent; the Econic by 53.1 percent; and the Axor by 127.7 percent. The record registrations all allowed Mercedes-Benz UK to achieve its best-ever second quarter, with registrations of 25,470 vehicles. Mercedes now holds a 4.6-percent share of the UK market. [source: Mercedes-Benz]

Mercedes-Benz is now introducing the completely revised iteration of the E-Class Saloon and Estate, both of which are more efficient and more eco-friendly than their respective predecessors. For the latest E-Class model, Mercedes is making available new BlueDIRECT four-cylinder petrol engines with direct injection technology, a new six-cylinder engine and economical diesel engines. Moreover, both the Saloon and Estate models of the E-Class are now laden with new or improved assistance systems adopted from the future S-Class.

In addition, the new E-Class now features a design that promptly conveys its intelligence and efficiency, as well as emotional appeal, as seen through its new front end, new bumpers and revised flanks. With these new elements and features, the new E-Class should be able to take the lead in the luxury class vehicle sector. After all, the new E-Class is a dynamically elegant creation that combines intelligent technology and superior style.

So far, Mercedes has sold over 600,000 examples of the current E-Class Saloon model series. It has also sold over 100,000 examples of the current Estate, to date. The newest iterations of the E-Class Saloon and Estate aims to continue this success story while making a significant contribution to the growth of carmaker. Furthermore, these vehicles are setting new standards in the fields of design, quality, safety and efficiency.

Topics: mercedes-benz, uk, sales

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