Mercedes-Benz keeps crown as top luxury brand in the US in 2017

Article by Christian A., on January 3, 2018

As the year 2017 comes to an end, the race for luxury sales has also reached a remarkable finish. This has always been a highly contended segment in the United States with each automaker making various daring attempts to elbow each other out. Well, we’re here to report that it seems like Mercedes-Benz will be taking the crown home for the second year in a row.

Last month, Bloomberg reported that Mercedes-Benz has delivered a total number of 302,043 units in 2017. And that number is mostly comprised of their strong sellers including the C-Class, GLC, and the GLE. That’s not all, because the Mercedes-AMG alone was doing so well too. In fact, sales were up by 49.6% in 2017, adding up to a total of 30,116 units. There is also the entry-level 43 lineup that is a lot cheaper than the pure AMG models.

According to reports, Mercedes-Benz has been doing very well with their SUVs. This could be because their offerings have become more practical.

Final numbers are not here yet so the identity of the second place finisher is still up in the air. There’s a very narrow gap between the two automakers, BMW and Lexus. There’s a difference of a few thousand units between them. However, it is currently BMW that is leading with 271,432 units sold, whereas Lexus has 269,671 sales.

Speaking of sales, both automakers have suffered a decrease in sales in 2017 compared to last year. BMW is down by 3.2 percent, while Lexus sales have gone down by 7 percent. BMW’s response to their loss last year had been the launch of revamped models such as the larger SUVs like the X7 concept.

In fourth place is Audi, which is in an unfortunate rank but is still not that bad, considering that it has outdone itself in several ways. The said automaker has performed really well this year too, as November marked the 83rd straight month of record sales.

Unlike Lexus and BMW, Audi sales have increased by 6.7 percent in 2017, with a total of 199,534 units this year. Big thanks to the huge success of their Q5 and Q7 crossovers, both of which are popular with customers.

With a day left before sales are completed for the year, it is safe to send our congratulations to Mercedes for taking home the crown for the second year in a row. Do you think it has enough momentum to once again claim the title next year?

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