Mercedes-Benz will be number 1 by 2020, says Daimler CEO Dieter Zetsche

Article by Christian A., on January 2, 2013

Daimler CEO Dieter Zetsche is “confident” that by 2020 at the latest, Mercedes-Benz will be declared as the No. 1 luxury automaker ahead of Audi and BMW. When interviewed by German newspaper Boersen-Zeitung, he said that he aims to reach this goal during his term. His existing contract is only until December 2013 but he will most likely get a three-year extension in February.

Daimler has announced that by the end of 2014, he will implement 2 billion euros ($2.6 billion) in cost cuts at the Mercedes-Benz division. He said last October that the brand will fail to reach its operating profit goal for 2012 by 1 billion euros. Zetsche added that Mercedes was unable to compete with others in the compact car market and in China.

As the debt crisis has weakened the demand in Europe, Germany-based luxury-car makers have only been able to maintain their growth due to high sales in the U.S. and Chinese market. While BMW, Audi and Mercedes-Benz are all hoping to achieve record sales for the entire 2012, the mass-market automakers in Europe are preparing for the lowest sales in the region in almost 20 years.

It’s predicted that BMW will become even more dominant at the luxury-car industry in 2013. Industry researcher IHS Automotive estimates that the Munich-based carmaker will boost sales by 4.6% to 1.54 million vehicles in 2013, surpassing Audi's 1.1% growth to 1.44 million units. IHS forecasts that Mercedes, whose sales were exceeded by Audi in 2011, will get back the No. 2 spot in 2013, with approximately 1.46 million units sold.

The latest A-Class from Mercedes-Benz is creating a new stage in its compact car segment. It is designed with a dramatic appearance and is now equipped with superior engines that power between 80 to 155 kilowatts (109 to 211 horsepower), with exceptionally low emissions of merely 98 grams CO2 for every kilometer. It also has topnotch coefficient of drag at 0.27. Moreover, the latest model from Mercedes-Benz asserts that safety does not have anything to do with price since its standard features already include the COLLISION PREVENTION ASSIST technology, among others. In Germany, the A 180 Blue EFFICIENCY is priced at €23,978.50 with 19% value-added tax.

The Head of Mercedes-Benz Cars and Chairman of the Board of Management of Daimler AG, Dr. Dieter Zetsche, explained that the company has become the most dynamic and most premium car maker in the world and the Mercedes-Benz A-Class is a significant milestone in its promising development. The A-Class is certainly new even to the smallest detail. In the car manufacturing industry, it is very rare among engineers to be given an opportunity to build a car on a blank piece of paper.

Modern exterior design in the compact car category

With an overall height that’s 18 cm lower than the previous model, the latest A-Class expresses dynamism and innovation at first impression. This groundbreaking design language, which was launched and successfully identified with the A-Class Concept, was fully implemented in the production version. The look of the Mercedes-Benz A-Class is also reflective of the modern design approach of the company. The exceptional outcome is a two-box design with its own unique character, athletic exterior and topnotch quality feel of the interior.

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