We already know that Mercedes-Benz is working on the new Mercedes-Benz A-Class inspired by the Concept A-Class Study revealed back in April at the 2011 Shanghai Auto Show, but what we didn’t know is that a convertible version of the A-Class is also in its way. Following three and five-door versions, the new A-Class Cabriolet will take on cars such as the Vw Golf Cabrio, the Bmw 1-Series Convertible but also on the Audi A3 Cabriolet.
As you may know already, Mercedes-Benz aims to achieve its long-term goal of becoming the number one premium manufacturer in terms of sales.
During a presentation at the launch of the 2012 Mercedes-Benz B-Class, Daimler CEO Dieter Zetsche announced that five new compact cars are on their way within the next five years.
These cars are: the B-Class, A-Class hatchback, a small SUV which will take on the Bmw X1, a baby CLS four-door coupe dubbed CLC and… the A-Class Cabriolet.
The convertible seems to be the missing fifth link. According to our sources, the A-Class convertible will receive a fabric roof, so don’t expect to see a smaller SLK.
It appears that costs are the main reason to use a fabric roof, but the fact that it is lighter is also very important. Still, we don’t know if the cabriolet will receive an AMG version, but that would be very interesting!
The exterior of the Mercedes-Benz A-Class comes in what may be the most progressive design there is for the compact class. Mercedes-Benz Head of Design Gorden Wagener explains that while it was indeed a challenge finding a way to interpret the dynamic style of the brand to a compact class, it was also a fun task. When it comes to this segment, he adds, no other model is as advanced as the A-Class. The way the A-Class is shaped, it is in fact what is expected from the brand, he continues. Wagener further says that the character lines on the sides of the A-Class give it that terseness and structure while its new dynamic style can immediately be felt by just one look in the interior.
Compared to the model before it, it is lower by 18 centimeters and thus able to display dynamism and design. This particular form language was first seen in the A-Class Concept and was well received. After that, it was steadily implemented to the series production car. With the new A-Class, the brand is showing that it has a new design strategy as the two-box design gives it is own unique character, an interior with a high-quality feel to it, and a sporty exterior.
In addition to having a moving design, the new A-Class is also bringing to the compact segment a wide range of engines with output starting from 80 kW (109 hp) and going as high as 155 kW (211 hp). Even with this power, CO2 emissions rating was pegged at 98 g/km with Cd value of 0.27. There are a host of safety features equipped like the radar-based COLLISION PREVENTION ASSIST system. Even with all of these, price is not a concern as the A 180 BlueEFFICIENCY for instance is priced in the German market starting at €23,978.50, and this already includes the 19% VAT.
Head of Mercedes-Benz Cars and Chairman of the Board of Management of Daimler AG Dr Dieter Zetsche says that as the brand is starting to become the world’s most dynamic premium brand, the introduction of the A-Class marks another significant milestone. With all-new elements, the A-Class is distinct in auto development as companies rarely get the chance to start from scratch, he continues. The company’s engineers made sure to make the most of this opportunity that was presented, he adds.