Mercedes-Benz World to feature G-Class ‘Iron Mountain’ Vertical Experience

Article by Anita Panait, on July 24, 2013

Only a few people have experienced pushing a Mercedes-Benz G-Class to the limits. But for ten days starting July 29, 2013, visitors to Mercedes-Benz World in Weybridge, Surrey could experience being passengers in a G-Class off-roader being pushed to its limits through the G-Class Vertical Experience.

The G-Class Vertical Experience will see the vehicle climb up a man-made “iron mountain,” tackle a mid-air see-saw and descend 45 degrees down.

G-Class Vertical Experience is a result of the quest by Mercedes-Benz engineers to look for ways to test the G-Class’ capability of handling any terrain. The carmaker’s engineers replicated a mountain near the Graz plant in Austria where the G-Class is being tested all year round, resulting to the G-Class Vertical Experience. The artificial iron mountain truly provides a challenge for Mercedes’ vaunted 4x4.

The carmaker will open the G-Class Vertical Experience to the public on July 29, 2013, allowing visitors to Mercedes-Benz World to discover themselves the feeling of driving a 4x4 vehicle 10 meters up into the air. A visitor just has to shell out £10 to take part in the G-Class Vertical Experience.

A visitor could also opt for an adult or Under 16s Driving Experience for just £5 per person. The G-Class Vertical Experience is one of newest attractions and exhibitions at Mercedes-Benz World. Other attractions at Mercedes-Benz World include the Stars and their Cars new celebrity exhibition, the Silver Arrows Display Team driving performance and the Silver Arrows Hot Lap experience.

The Mercedes-Benz G-Class has seemingly found its second wind. After 33 years, the G-Class has been seeing a resurgence in sales, with figures from recent years showing an increase of more than 50%. This renewed interest for the G-Class is remarkable and is further proof of its enduring and timeless quality and appeal.

Mercedes-Benz wants to build on the gains of the G-Class by subjecting it to a major and comprehensive facelift. The interior will be given a new and luxurious look, while new engines, infotainment system, and safety features have been added, as well as some subtle updates in the exterior.

The G-Class has shown throughout its history its powerful capability as a cross-country vehicle. It has always been designed, from its launch in 1979, as a strong vehicle which can be utilized for towing, for off-road navigation, and for tough terrain drives.

Mercedes Benz G-Class lives up to the reputation of its predecessors. The new G-Class has been infused with electronics that are state-of-the-art and other enhancements that have further improved its off-road capability. Yet, despite all the upgrades and innovations, the G-Class remains true to its character and aims to make itself a relevant force in contemporary times.

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