Mercedes-Benz cuts sales lead of BMW and Audi in July 2013 thanks to compacts

Article by Anita Panait, on August 9, 2013

German luxury carmaker Mercedes-Benz managed to shrink the lead of market leaders BMW Group and Audi in July after growing faster than its rival premium vehicle makers.  Sales of Mercedes-brand cars and sports utility vehicles climbed 20 percent in July 2013 to 116,790 units, outpacing BMW-brand models, which grew 14 percent, and Audi, which jumped 10 percent.

Mercedes parent Daimler is launching new and revamped models as part of its bid to become the best-selling luxury car maker by 2020, while trying to thwart a current slump in vehicle sales in the crisis-hit Europe. 

Mercedes managed to almost double the sales of its compact A-class hatchback, B-class and CLA coupe in July. Mercedes also posted a 26-percent gain in sales for its revamped E class. Joachim Schmidt, the division's sales chief, said in an Aug. 2 statement that Mercedes' "young model mix” will allow them to generate further growth in the second half of 2013.

Both BMW and Mercedes logged surges in sales in their home market Germany in July 2013. According to Germany’s Federal Motor Vehicle Office, both BMW and Mercedes were among the top three in registration growth in the country in July. On the other hand, BMW saw its sales climb to 128,594 vehicles in July, boosted by new versions of the 3-series model and increasing demand for SUVs.

The luxury carmaker posted an 8-percent surge in sales in the first seven months of 2013 to 932,848 units. Ian Robertson, BMW's sales chief, said in a statement that they expect to post growth in sales in full year 2013, with a view to record a new all-time high for global sales.  He remarked that they are confident that new models like the BMW 4-series coupe and X5 SUV, will further boost sales growth when they become available for sale in the next few months.

If you liked the article, share on:

Comments

Recommended

When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries