Mercedes-Benz cuts sales lead of BMW and Audi in July 2013 thanks to compacts

Article by Anita Panait, on August 9, 2013

German luxury carmaker Mercedes-Benz managed to shrink the lead of market leaders BMW Group and Audi in July after growing faster than its rival premium vehicle makers.  Sales of Mercedes-brand cars and sports utility vehicles climbed 20 percent in July 2013 to 116,790 units, outpacing BMW-brand models, which grew 14 percent, and Audi, which jumped 10 percent.

Mercedes parent Daimler is launching new and revamped models as part of its bid to become the best-selling luxury car maker by 2020, while trying to thwart a current slump in vehicle sales in the crisis-hit Europe. 

Mercedes managed to almost double the sales of its compact A-class hatchback, B-class and CLA coupe in July. Mercedes also posted a 26-percent gain in sales for its revamped E class. Joachim Schmidt, the division's sales chief, said in an Aug. 2 statement that Mercedes' "young model mix” will allow them to generate further growth in the second half of 2013.

Both BMW and Mercedes logged surges in sales in their home market Germany in July 2013. According to Germany’s Federal Motor Vehicle Office, both BMW and Mercedes were among the top three in registration growth in the country in July. On the other hand, BMW saw its sales climb to 128,594 vehicles in July, boosted by new versions of the 3-series model and increasing demand for SUVs.

The luxury carmaker posted an 8-percent surge in sales in the first seven months of 2013 to 932,848 units. Ian Robertson, BMW's sales chief, said in a statement that they expect to post growth in sales in full year 2013, with a view to record a new all-time high for global sales.  He remarked that they are confident that new models like the BMW 4-series coupe and X5 SUV, will further boost sales growth when they become available for sale in the next few months.

Mercedes-Benz CLA four-door coupé definitely boasts of a distinctive appearance, thanks to its sporty proportions and dynamic design language, as well as to the elegant interplay between its concave and convex surfaces.

Up front, the new CLA is defined by a bonnet with powerdomes as well as by its diamond radiator grille. Its daytime driving lights and indicators deliver the so-called “flare effect,” which was achieved by the special layout of the light modules and LED units behind the headlamp cover glass. This signature light helps shape a new Mercedes face while lending the CLA its energetic façade.

On the design level, there are a number of elements indicating that the CLA is a further development of the Mercedes CLS. These include the three prominent lines that lend structure as well as depth to the CLA as viewed from the sides. A characteristic dropping line marks a connection between the front structural edge and the rear end. Another line flows on the shoulder muscle above the rear axle, while the third feature line runs -- in a sweeping curve -- from the front wheel to the rear.

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