Metropolitan Lincoln in suburban Detroit is in a downward spiral

Article by Christian A., on July 5, 2011

The loss of Mercury sales has put Metropolitan Lincoln in suburban Detroit in a downward spiral, leading to its eventual closure after having been in business for over 50 years.

The Garden City dealership is one of the oldest Lincoln-Mercury franchises in the country. It had once been a part of Stu Evans Automotive Group, which was founded in 1945 by former Detroit Red Wing Stu Evans. Ford Motor Co. had decided to discontinue the Mercury brand in 2010.

The original name of this dealership located in Garden City, Mich., was Stu Evans Lincoln Mercury. In October 2006, it changed its name to Metropolitan Lincoln Mercury. This dealership is less than 9 miles away from Ford’s Dearborn headquarters.

Managing partner John Obeid released a statement on the dealership’s Web site, saying that about 70% of its sales were for Mercury units. The closure of some Lincoln dealerships was expected as the result of the discontinuation of Mercury in 2010.

Back then, Ford executives have said that cutting the Mercury brand was necessary so that the company could concentrate on fewer brands. Obeid said that they are “deeply saddened” to shut down the dealership.

It has about 90 workers that will have to find new positions. In the statement, Obeid gave a list of the nearby Ford and Lincoln dealers where the customers could go to instead.

If you liked the article, share on:

Topics: lincoln, dealer

Comments

Recommended

Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Tesla revealed that with its new Semi, truck drivers can expect better experience especially with heightened safety and the lower cost of transporting cargo. Indeed, the cabin of the new...
by - November 19, 2017
November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries