MG launches national TV ad for MG3, also promotes online configurator

Article by Anita Panait, on November 6, 2013

The national TV advertisement for the MG3 will be shown on satellite channels this weekend and on terrestrial and SKY channels at the beginning of next week until the end of November. The MG3 ad will be shown on the ITV2 Sunday evening movie Dragonheart and Great British Bake off and the Wedding Cake special on the GOODFOOD channel.

The ad will also be shown in ITV3, EDEN, ALIBI, GOLD, DAVE, YESTER, HOME, REALLY, DRAMA and WATCH. The MG3 ad will be featured on 5USA during the commercial break of The Mentalist. Starting November 4, 2013, the commercial will appear on terrestrial channels; ITV and Channel Four and on SKY channels; SKY1, SKY NEWS, SKY Living, SKY Atlantic, MT, VH1, Comedy Central, FOX, Universal, National Geographic, Syfy, Capital, Challenge, PICK and many more. The ad will also be highlighted next week on This Morning; Coronation Street and Emmerdale, Drama; ‘Missing’ and the return of ‘I’m a Celebrity get me out of here’.

The MG3 ad will likewise be shown on the X-Factor, Surprise Surprise, Grand Designs, Marvel’s Agents of S.H.I.E.L.D, Obsessive Compulsive Cleaners, Kennedy, Cowboy Builders, Celebrity Juice and Doc Martin. MG's national TV ad is culmination of marketing activity for the MG3.

The vehicle is available with four trim lines -- the range-topping 3STYLE has a tag of only £9,999 while the entry level 3TIME is available for just £8,399.  The MG3 offers over one million personalization options that can be viewed using the online configurator at www.mg.co.uk. Customers can use the configurator to explore trim levels and color options as well to personalize their units with other options. [source: MG]

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