MG planning to build a new sports car at its Longbridge facility

Article by Christian A., on April 24, 2013

MG plans to build a new sports car that it may produce at its Longbridge facility, according to Autocar. But this car isn’t expected to enter production within five years. It’s likely to come after the launch of new mass market products like a rival to the Nissan Qashqai. This model was previewed as the Concept CS at the Shanghai Motor Show.

MG’s dramatically stylised small SUV comparable to the Nissan Juke is also slated to arrive before this sports car. Guy Jones, MG UK’s head of sales and marketing, said that the company requires a lineup of volume products before it could offer a sports car. He confirmed that this roadster is included in the product plan but that before it could be made available, MG will offer a range of mainstream, volume-selling products.

He also said that it has received pressure from several executives within the Chinese SAIC-owned company to use a sports car for its relaunch but MG chose not to give in to the temptation. He said that it would have been nice to generate some publicity but then, it would go against its strategy to cement MG’s image as a producer of small, niche, affordable sports cars.

He said that the company will wait for its chance to expand its lineup further. Meanwhile, sources have already mentioned a model that is meant to rival the Nissan Juke. This was mooted for a 2017 launch in Europe and is based on the MG Icon concept, as a modern iteration of what the MGB represented when it was launched. He also talked about a small and stylish SUV that meets the requirements that MGB established to offer a model that’s of a modern British style and that’s pleasant to drive and affordable for more people.

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