The MG Zero, a preview of the brand's future supermini, will premiere at the Auto China 2010 Beijing. This British-designed concept was created by MG design director Anthony Williams to appeal to what many regard as the 'G-90s', people between the ages of 18 and 28. The concept is aptly named as it boasts to have "zero restraint, zero distance and zero limit."
The Zero has the enviable combination of having the sportiest exterior and the most stylish interior. Take note that this is a concept car so it's highly likely that there would be some features that won't make it to the production version.
Certainly, there would be some design details that will be taken out. This probably includes the interior lighting that switches depending on the type of music playing in the car.
The rear light glass, which can be used to play video games and to paint on, is also unlikely to appear in the production car. Autocar magazine said that the Zero will go on sale in the UK carrying the MG3 badge.
MG has yet to provide a clear plan for what it intends to do with the hatchback version of the Roewe 350. Roewe executives think that the car's comparable size to the MG6 could pose a problem since it won't be considered as an adequate alternative.
MG Design Director Tony Williams remarked that the MG Zero features an exterior that reflects a bold, individual soul. He disclosed that the concept exudes a sporty character as evidence by a bonnet forming around the octagonal badge as well as graphics flowing into the lamps and the large lower grille.
Providing the MG Zero with a wide stance and strong road presence are the side's strong shoulder, scalloped feature in the doors and flared arches. Moreover, Williams disclosed that the concept's feature lines were designed to provide a strong connection to the wheel arch, thus conveying the fun nature of its dynamics.
On the other hand, the cabin of the MG Zero is installed with the latest in vehicle communications technology. Interestingly, MG comes with a fun communications system placed on the exterior of the rear.
Guy Jones, MG Motor UK Sales and Marketing Director, described MG Zero as crucial to the global development of MG brand since it provides clear direction beyond the brand's current products. Jones quipped that MG is proud to see its UK-designed vehicle have a great an impact in Beijing, China.
He noted that with the present situation at MG – characterized by surging sales, return of production of the MG TF in Birmingham, and the introduction of MG 6 in the end of 2010 -- the MG Zero Concept is coming at the perfect time to build brand awareness and interest in the UK.