Michael Bartsch has left Infiniti in the Americas to pursue other interests, the carmaker announced. He was tapped in 2013 by former Infiniti global president Johan de Nysschen from Porsche, where Bartsch was chief operating officer for the United Market market. De Nysschen is now out from Infiniti.
Replacing Bartsch is Randy Parker, who has been vice president of Nissan’s Western Region, as announced by the chairman of Nissan North America, Jose Munoz. While sales of luxury vehicles in the US surged 6 percent in 2014, Infiniti only managed to grow 1 percent last year to 117,330 units.
Bartsch recently told Automotive News that Infiniti will soon introduce new products like the compact Q30 hatchback due at the end of 2015, the redesigned Q60 coupe in 2016 and more in 2017, which means dealerships just need to boost their operations through improved brand awareness and increased used-vehicle sales.
Nissan’s management is now under pressure to achieve a target by chief executive Carlos Ghosn to capture a combined Nissan and Infiniti 10-percent market share by March 2017. As of December 31, 2014, Nissan and Infiniti had 8.4 percent of the US market.
Prior to joining Nissan in 2013, Parker was working at General Motors and its GMAC captive finance arm. He first worked at the West Region’s regional vice president and then named vice president over the region just one and a half year later.