Michael Lock quits as COO of Automobili Lamborghini America

Article by Christian A., on December 5, 2013

Michael Lock has now left Automobili Lamborghini America as its chief operating officer. In a statement, Lamborghini remarked said that its collaboration with Lock "is terminated." Automobili Lamborghini thanked Lock “for his active support in developing the American branch and in reaching the company objectives and wishes him all the best for his professional and personal future."

Lock had been Automobili Lamborghini America’s COO since January. Prior to joining Lamborghini, Lock was chief marketing officer of Norwegian electric vehicle maker Think, which collapsed in 2011. He was also the chief executive of Ducati North America. Lamborghini currently sells variations of two models -- the Aventador and the Gallardo.

The Italian exotic sports cars carmaker sold around 506 vehicles in the United States in the first 11 months of 2013, reflecting a 6-percent surge over the same period in 2012, according to the Automotive News Data Center. It remains unclear what had caused Lock to leave Automobili Lamborghini America. In an e-mail to Automotive News. Lock said that he wishes the company well. "It was a great opportunity for me and I'm proud of our achievements," he wrote in the e-mail.

Automobili Lamborghini is introducing its latest creation -- the new Lamborghini Aventador LP700-4 Roadster, which is about to set a new benchmark among open-top luxury super sports cars.

After introducing the Lamborghini Aventador LP700-4 coupe in Summer 2011, Lamborghini has already delivered more than 1,300 examples to its beloved customers. Its success was thanks to the fact that it is a fusion of the ultimate in sports car sophistication and the ultimate in driving experience.

Now, the carmaker is introducing a convertible version of this successful coupe – the Aventador LP700-4 Roadster, which is easily identifiable through the distinct profile of its upper section that extends along new geometric lines from its removable roof to the engine bonnet. Lamborghini came with the design of the Aventador LP700-4 Roadster by carefully studying the best way to fuse performance, ease of use, thrilling driving experience and elegant styling.

The two-piece roof of the Aventador LP700-4 Roadster was fashioned from carbon fiber employing several technologies like RTM and Forged Composite, ensuring maximum aesthetic performance and stiffness despite its extreme light nature.

Each of the roof pieces weigh less than 6 kg, making each easy to remove, handle and attach as well as store in the front luggage compartment. Lamborghini redesigned the rear pillar of the Aventador LP 700-4 Roadster to provide support for the removable roof while accommodating an automatic protection system for its occupant. Furthermore, the rear pillar has been redesigned to provide the engine compartment with ample ventilation.

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Topics: lamborghini



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