Michael Sprague named new sales chief at Kia Motors America

Article by Anita Panait, on February 10, 2014

Michael Sprague is now the executive vice president of sales and marketing of Kia Motors America replacing Tom Loveless. The move is part of a restructuring intended to support Kia’s “long-term strategy and continued growth in the U.S. market,” according to Byung Mo Ahn, group president and chief executive of Kia Motors America.

 "On behalf of KMA, we thank Tom for his contributions to Kia's growth in the U.S., and we wish him success in all his future endeavors." Sprague will be in charge of overseeing all sales and marketing activities. Kia’s U.S. retail development efforts will also report to Sprague. In a statement, Kia has credited Sprague for the launch of 16 all-new or revamped models while increasing "consumer awareness, perception and consideration for the brand via expanded marketing activities."

Sprague was able to expand Kia's profile through Super Bowl advertising and a marketing campaign for the Soul subcompact that featured hamsters. Under him, Kia has inked high-profile sports marketing agreements with the National Basketball Association and LPGA.

Loveless joined Kia in 2007 as vice president of sales, leading Kia’s sales operation through a period of intensive growth that allowed it to set annual US sales records in 2010, 2011 and 2012. He was also able to make Kia’s US market share grow from 1.9 percent in 2007 to 3.8 percent in 2012, before it dropped to 3.4 percent in 2013. Kia posted a 4-percent drop in US sales in 2013 to 535,179 units. [source: Kia]

Topics: kia, north america, sales

If you liked the article, share on:

Comments

Recommended

Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Two years ago, there was a patent filed by Honda Motors under the name “baby NSX”. It then had a angular sports car design that is clearly mid-engine, and had...
by - July 20, 2017
The long awaited 2018 Buick Regal GS has finally been revealed by the company, following several leaked photos and information in the past few months. The thing is, if you’ve...
by - July 20, 2017
Earlier this month, we learned that France has made moves to ban diesel and gasoline fueled cars by stopping them from entering the city. More than that, they plan to...
by - July 19, 2017
The new 2018 Rolls-Royce Phantom VIII is on the way, but still, all we had been seeing are camouflaged prototypes of the eight generation of this iconic nameplate. Fortunately though,...
by - July 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries