Bentley has named Michael Winkler as president and chief executive of Bentley Motors in the Americas, effective April 1. Winkler will replace Christophe Georges, who was named as director of product and marketing for Bentley’s global organization. Winkler will be based at the unit’s corporate headquarters in Herndon, Va., reporting to Kevin Rose, Bentley’s member of the board for sales, marketing and aftersales.
He is currently serving as managing director of Jaguar Land Rover’s operations in Australia and used to hold positions with Porsche in Germany, North America and Australia. Rose, in a statement, welcomed Winkler to Bentley, noting that the Americas plays a key part in the carmaker’s global success, being its biggest market.
The Americas – comprised of Brazil, Canada, Chile, Mexico and the United States -- accounted for 29 percent of total global deliveries in 2014, making it Bentley’s top market for the year with sales of 3,186 cars.
Bentley has 53 dealerships throughout the Americas. Georges, meanwhile, has been the president and CEO of The Americas since 2008.
In his new role, he will be based in Bentley’s headquarters in Crewe, England, in charge of the carmaker’s marketing, product and motorsport activities, including brand strategy, digital marketing, customer relationship management, the Bentley Collection and motor shows and live events.
Rose remarked that Georges’ considerable international experience, wealthy knowledge of the ultra-luxury market, and a strong understanding of the Bentley brand makes him the ideal person to lead Bentley’s product and marketing activities. [source: Bentley]