Michael Winkler is next CEO of Bentley Motors in the Americas

Article by Christian A., on January 31, 2015

Bentley has named Michael Winkler as president and chief executive of Bentley Motors in the Americas, effective April 1. Winkler will replace Christophe Georges, who was named as director of product and marketing for Bentley’s global organization. Winkler will be based at the unit’s corporate headquarters in Herndon, Va., reporting to Kevin Rose, Bentley’s member of the board for sales, marketing and aftersales.

He is currently serving as managing director of Jaguar Land Rover’s operations in Australia and used to hold positions with Porsche in Germany, North America and Australia. Rose, in a statement, welcomed Winkler to Bentley, noting that the Americas plays a key part in the carmaker’s global success, being its biggest market.

The Americas – comprised of Brazil, Canada, Chile, Mexico and the United States -- accounted for 29 percent of total global deliveries in 2014, making it Bentley’s top market for the year with sales of 3,186 cars.

Bentley has 53 dealerships throughout the Americas. Georges, meanwhile, has been the president and CEO of The Americas since 2008.

In his new role, he will be based in Bentley’s headquarters in Crewe, England, in charge of the carmaker’s marketing, product and motorsport activities, including brand strategy, digital marketing, customer relationship management, the Bentley Collection and motor shows and live events.

Rose remarked that Georges’ considerable international experience, wealthy knowledge of the ultra-luxury market, and a strong understanding of the Bentley brand makes him the ideal person to lead Bentley’s product and marketing activities. [source: Bentley]

If you liked the article, share on:

Comments

Recommended

Renault Chairman and CEO Carlos Ghosn inaugurated the all-new Alpine A110 production line. This inauguration was attended by the Minister for Economy and Finance of France, Bruno Le Maire, with...
by - December 17, 2017
TOYOTA GAZOO Racing revealed that it will be participating in the 2018 Tokyo Auto Salon with the theme “Meister's Workshop.” The company will showcase models that have been part of...
by - December 16, 2017
Infiniti has commenced sales of the new 2018 Infiniti QX80 full-size luxury sports utility vehicle. Aside from the standard specs and optional features, potential customers would want to know how...
by - December 15, 2017
If there is one thing that Pagani Automobili and Fiat have in common, it is the fact that they are Italian companies that build and assemble vehicles. There is currently...
by - December 15, 2017
It’s Star Wars fever once again, and the second installation of the trilogy sequel -- “Star Wars: The Last Jedi” -- is finally hitting theaters. Avid fans of the franchise...
by - December 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries