Mini will unveil a new concept that combines a panel van and its existing Clubman model at the Geneva Motor Show scheduled early next month. Mini dubbed the new Clubman rip-off the Clubvan, its latest addition to a number of variants for the model, which started as a three-door hatchback and has evolved into a convertible, two-passenger roadster, four-door crossover and other versions.
The Clubvan features four doors with a flat load compartment in lieu of a rear seat. Mini placed a fence-like partition between the front set and the compartment to prevent cargo from flying forward when the driver brakes.
The windows are also closed for the purpose. Pictures of the Mini Clubvan concept reveal that it does not have enough space for large cargos. Mini, however, defended the small and limited cargo space, saying that the Clubvan concept is targeted at premium small businesses that want to make a statement.
Mini reportedly will unveil a production version of the Clubvan concept later this year. With Mini unexpectedly creating a van concept, who knows what the brand will unveil next.
Many vehicles have found it difficult to combine a luxurious lifestyle with improved practicality. For the MINI Clubvan Concept however, this is not a problem at all. The reason is simple in that the MINI, as a brand, has long had the tradition of being able to adapt. For example, the classic Mini was released sometime in the early part of 1960.
A year after its release, customers were already requesting that the load capacity be maximized. Instead of taking its time, the brand immediately went to work. The result of this was the Morris Mini Van. With the split doors in the rear, separate load compartment, and the wheelbase made 10 centimeters longer, it was a vehicle intended for commercial use.
There are a number of customers who believe that having a unique style is practical and this practicality in turn makes it all the more appealing. While there are those who say that these are qualities that often clash, the MINI Clubvan Concept is able to bring these together. This makes it a rather advanced vehicle concept unmatched in the premium small car class.
Though coming from one brand, the MINI Clubvan Concept is different from the MINI Clubman. For instance, the former has opaque windows on the rear side and even a closed-off load area at the back of the seats in the front. With the available broader skill-set, the concept vehicle brings with it new possibilities, particularly in the use of either leisure or business.
The MINI Clubvan Concept is a vehicle that is able to adapt to the style that business customers need, the product range, or even the operating environment. Thus the MINI Clubvan Concept could be used by a wide variety of business owners be it a caterer, art gallery owner, or even a fashion designer. In addition, the all-rounder quality of this concept car can even be used by a photographer who can load a tripod, cameras, and even lighting equipment, and carry it around easily.
Clubvan Concept can even stow leisure gear or even the bulky sports equipment. In summary, this concept car is clearly based on the MINI Clubman, a vehicle that is well-known for having excellent load-carrying qualities but continues to be something that is fun to drive.
MINI Clubvan Concept is slated to be unveiled during the 2012 Geneva International Motor Show. With this, the brand hopes that the MINI experience and unique qualities of the brand will attract a new group of customers who were previously not considered by MINI.