A new agreement has been signed by MINI and MOG, meaning that MINI vehicles that have the MINI Connected system may get the on-demand streaming music service from MOG. On March 14, a beta version of the application, the first time that an on-demand music service is used in the car, will be demonstrated in Austin, Texas.
The final MOG app will enable MINI USA customers to download the MOG app and connect an iPhone via USB.
After doing this, MOG will instantly work with the current MINI Connected system. Subscribers can get the $9.99 per month MOG Primo subscription plan, which gives access to MOG for unlimited, on-demand listening access online at MOG.com.
In just one MOG account, users can get access through compatible CE devices from major manufacturers such as Roku and soon Samsung, Vizio, LG and Sonos, and through the MOG app on iPhone and Android phones.
The beta MOG app for the MINI Connected System showcases the following capabilities: • On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere. • Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the existing MINI joystick and steering wheel controls. • Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available. • MOG radio: Only MOG offers patent-pending "MOG Mobius" music discovery engine, which enables users to switch between true "artist only" radio or a full mix of similar artists. • Highest quality audio: MOG downloads music at 320kbps, which provides the highest quality listening experience.
MOG is expanding its reach in order to bring the finest music listening experience to Australians and to make such available through different platforms, according to MOG’s CEO and founder David Hyman. The company acknowledged that the country is a key music market that is ready for their music discovery and listening services, which they will deliver with Telstra. The customers of the top broadband and mobile network provider will enjoy unlimited music streaming and downloading at no extra cost.
For a monthly fee, Telstra’s mobile customers can access MOG's extensive music catalog and download songs directly to their mobile devices. Carrier billing will also be available for mobile customers. This is an easy and safe way to enjoy MOG while on the go. The MOG app can be downloaded on their mobile device or customers can sign up online at www.mog.com. The subscribers’ monthly charges will appear on their Telstra bill.
Adam Good, Director of Digital Media and Content at Telstra, said that subscribing to music providers is attributable to convenience, variety of choices, and getting value for one’s money. Noting that more Australians tend to access their music digitally now, their research also shows that Australians top preference for listening to music is through their MP3 players or via a smart phone. MOG has changed the game for Australians. With as low as $6.99 for its monthly fee, subscribers can access all the music that they want.