MINI has unveiled a Vision Vehicle that epitomizes what the marque considers as an entirely individualized, permanently available form of urban mobility of the future – the MINI Vision Next 100. Presently, the MINI is considered as the ideal premium compact car for the modern urban world. However, rapid changes have been observed, especially with the advancements in terms of digitalization and connectivity.
Personal mobility in the future would be greatly different from today, but MINI expects it to be defined according to the changes that continually occurs. With the new MINI Vision Next 100, MINI hopes to find the perfect response to those changes. The MINI Vision Next 100 is underpinned by a core philosophy that entails thoughtful use of Earth’s resources in providing personal mobility. Moreover, the motto "Every MINI is my MINI" depicts the brand’s take on the future of car-sharing. In this vision of the future, MINI sees its customers able to call on a MINI that suits their personal tastes anywhere and anytime.
This means that the MINI of the future would be able to pick up its driver at any hour and at any place in a fully automated manner and would be to adapt itself to his or her tastes, interests and preferences. This is where fully connected digital intelligence comes in.