Muscatell Burns Ford, a rural Ford dealership in Hawley, Minn., has launched a two-week promotion – dubbed as the Muscatell Burns Outdoorsman Sale -- offering buyers a $350 voucher with the purchase of any new or used pickup. The voucher represents the value of a Remington 870 Express shotgun, which, depending on the option, could retail for between $350 and $650.
The dealership is collaborating with a sporting goods store in nearby Fargo, N.D. Jason Jalbert, sales manager at the dealership, disclosed that the store has around 80 to 90 pickups in stock. Trucks account for 90 percent of the Muscatell Burns’ business. He has told KFGO radio station that the promotion appeals to the dealership's customers.
"A lot of the employees are outdoorsmen and a lot of our customers' conversations revolve around that," Jalbert said. He remarked that while it has been tremendously cold in their location, they managed to post a year-over-year gain.
“And we certainly anticipate that strength to continue through 2014, especially with the launch of the all-new F-150." He said that the voucher can also be used for the purchase of a new truck or items in the sporting goods store.