Mitsubishi eyeing to sell 33,000 new Outlanders annually

Article by Anita Panait, on October 30, 2012

Mitsubishi Motors Corp. is aiming to make its redesigned Outlander mid-sized crossover as the brand's top-selling vehicle. Mitsubishi is expecting to sell around 33,000 units annually of the next-generation Outlander when it rolls out the vehicle next year in North America. So far, the Japanese carmaker only managed to sell 5,909 Outlanders in the first nine months of 2012.

Mitsubishi’s expectations for the Outlander are considered ambitious, as the numbers do not include a plug-in hybrid version that will also be marketed in the United States. Mitsubishi sold 99,531 vehicles in Canada and the US in 2011.

That year, leading the sales charge for the carmaker was the Mitsubishi Lancer, which accounted for 19,874 units out of total Mitsubishi sales in the US of 79,020 units.

For the first nine months of 2012, the carmaker’s top-selling vehicle was the Outlander Sport small crossover, with 13,126 units sold in the US. Mitsubishi expects the redesigned Outlander -- which boasts of a rounder, more streamlined styling -- to sell more, thanks to its better fuel-economy figures.

On Oct. 25, 2012, Mitsubishi rolled out the Outlander in Japan, where the mid-sized crossover is expected to return up to 22 percent better fuel economy than its predecessor.

Under Japan's testing standards, the new Outlander returns 34 mpg, compared with 28 mpg for the previous model. However, the numbers are not comparable to U.S. test results, and the Outlander has yet to receive an EPA rating. Mitsubishi managed to improve the vehicle’s fuel economy by partly reducing Outlander’s overall weight by 220 pounds and by improving its aerodynamics.

The front fascia of the 2013 Mitsubishi Outlander Sport was entirely remodeled. The trapezoidal grille gap and depressed fog lamp casings have been retained; however, these features’ shape is now simpler and neater. The chrome trim around the outer border of the depressed fog lamps adds appeal to the design. The rear end was modernized to match the latest style of the front fascia.

The conventionalized front and rear fascia alteration, along with the latest black side sills, adds depth to the model's sporty appeal. This aspect makes Mitsubishi’s compact crossover different from its more common peers.

It has a remarkable EPA fuel range rate of 31 highway mpg. Furthermore, it is available in either front or all-wheel drive. The chic vehicle is a convincing option for modern families or dynamic customers. The car integrates space and flexibility of an SUV with the exceptional drive quality and enhanced fuel efficiency of a remarkably engineered vehicle.

Among the common facilities on all Mitsubishi Outlander Sport models are trendy 18-in. alloy wheels; cruise control with steering wheel-mounted controls; leather-wrapped steering wheel and shift knob; Electric Power Steering (EPS); and FUSE Hands-free Link System. The latter system bears a voice-activated technology of an iPod and a cellular phone, remote keyless entry; eye-catching rear LED combination tail lamps; heated outside mirrors; steering wheel-mounted audio controls; and air conditioning with micron filter.

Safety features include the driver knee airbag; Hill Start Assist (HSA); Active Stability Control (ASC); Traction Control Logic (TCL); anti-lock braking system (ABS). The ABS has an Electronic Brake-force Distribution (EBD) and Brake Assist. Other safety features are a cutting-edge front air bag SRS with passenger weight and driver's seat position sensors, curtain side air bags with rollover sensors and front seat-mounted side-impact air bags.

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