These are the official sketches from Mitsubishi of its new small global car, which will be built in a new production facility in Thailand. This new plant is the carmaker’s first production facility in 16 years. As soon as production of this new car begins, this plant will have a capacity of 150,000 units but from 2013, it could be increased up to 200,000 units.
Priced at 400,000 baht in Thailand, this entry-level model will be available in Japan and in growing markets.
Notably, the car’s design hints at the styling for the next Colt. However, Mitsubishi has not yet confirmed if this “Global Small” car will arrive in Europe in its current form. This small global car is slated to be launched this March at the Geneva motor show. It will be shown in fuel-efficient 1.0- and 1.2-litre engines.
The "global small" was a new vehicle that was based on a new platform that was developed by MMC. Manufactured at a new factory, this vehicle was based on these qualities: "affordability," "compact," and "fuel efficiency." This "global small" vehicle is expected to conform to the Eco-car Project of Thailand. This program was started by the Thai government with the aim of promoting investments within the country’s auto industry.
The government also hoped that this would reduce the country’s dependence on fossil fuels and decrease greenhouse gas emissions. MMC positioned the "global small" as the entry model for its lineup. MMC also planned to export this model to different markets around the world as part of its strategy to meet the needs of many emerging countries where there is the expectation that demand will increase.
MMC also intended to market the vehicle to more advanced nations as more consumers in these countries prefer to downsize their vehicles to meet not just energy issues but to achieve environmental awareness as well. Minister Chaiwut Bannawat, during the ceremony, stated that he was indeed pleased that the Thailand factory of Mitsubishi Motors was part of the Eco-car Project.
Minister Bannawat shared that this factory will bring a number of technologies related to automobile production to the country. He added that it will also boost the labor skills not just of those in the automotive industry but also in related sectors.