Mitsubishi remains bullish in Russia despite declining market

Article by Anita Panait, on July 10, 2013

Mitsubishi is expecting its sales in Russia to continue its growth despite a decline in the market.  The carmaker’s expectation is not without a base, as Mitsubishi managed to post a 24-percent gain in sales in the first five months of 2013, even though the overall market dropped by 4 percent during the period, according to data from the Association of European Businesses.

The Japanese carmaker expects its Pajero Sport mid-sized sports utility vehicle to boost its overall sales in Russia to 90,000 vehicles in the fiscal year ending March 2014, from 80,000 units in the last fiscal year.

Mitsubishi considers Russia as one of its crucial markets, as the country accounted for over three times Germany sold in 2012.

The carmaker added the production of the Pajero Sport at its Kaluga site, where it is being built alongside the new-generation Mitsubishi Outlander SUV from complete knockdown kits. Mitsubishi shares the Kaluga site with PSA/Peugeot-Citroen.

Mitsubishi is planning to produce 25,000 Outlanders and 10,000 Pajero Sports annually at the site, which is located 180km southwest of Moscow. PSA said during a ceremony to open the site in 2012 that it has capacity of 125,000 units.

Mitsubishi would have 40,000 of the output while PSA would have the rest. PSA uses the Kaluga site for kit production of the Citroen C4, C-Crosser as well as the Peugeot 308, 408, 4007.

The Pajero Sport is a basic SUV that is underpinned by the same platform as the body-on-frame L200 pickup. The Japanese carmaker commenced selling imported versions of the Pajero Sport in Russia. Mitsubishi sold over 24,000 units in the first five months of 2013. [source: automotive news - sub. required]

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Topics: mitsubishi, russia

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