Mitsubishi seeks to exceed 2014 profitability target

Article by Anita Panait, on February 20, 2014

Mitsubishi Motors Corp. seeks to top its profitability target by ending its losses in Japan and North America, remarked President Osamu Masuko. Mitsubishi intends to strengthen local sales operations and launch new plug-in models in North America to exceed the 5.2 percent operating profit margin forecast in its midterm business plan that ends March 2017.

Masuko remarked that the current target “is too small,” and the carmaker wants to “aim for a higher level.” The Japanese carmaker, which is aiming to end its operating losses in North America and in Japan, is planning to roll out plug-in versions of its RVR and Pajero SUVs around 2016.

It also expects electric and plug-in hybrid electric vehicles to account for around 20 percent of output by 2020, Masuko remarked.

The carmaker rolled out a plug-in Outlander sport utility vehicle in 2013. Mitsubishi is eyeing to post sales of 1.43 million vehicles in the final year of its midterm plan.

For the year ending March 2014, the Japanese carmaker expects deliveries of 1.11 million vehicles, boosted by higher sales of SUVs and pickup trucks. Mitsubishi expects to post JPY100 billion ($975.9 million) in net income in the year ending March 31, 2014.

Topics: mitsubishi, profit

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries