Mitsubishi‘s year-on-year April sales dropped 35% to 5,280 vehicles

Article by Christian A., on May 3, 2012

Mitsubishi Motors Corp. posted sales of 5,280 units in April, down 35% from the same month last year. This is the fourth consecutive monthly sale drop for the company, a trend that Chief Executive Officer Yoichi Yokozawa at Mitsubishi Motors North America expects to continue for months. The company has been adversely affected by its discontinued vehicle models.

He stated that their sales are "impacted" by their models which completed production last summer. Last summer, the manufacturing of the Endeavor SUV, Spyder convertible and Eclipse coupe at the Normal assembly facility of Mitsubishi in Illinois ended.

Combined sales of these automobiles dropped by 2,962 units in April. Furthermore, most of the automaker's volume models were down last month. These volume models are the Lancer compact vehicle, Outlander Sport compact crossover and Outlander mid-sized crossover.

Galant mid-sized sedan sales increased. Most of these sales are made to fleet customers, according to Mitsubishi spokesperson Dan Irvin.

The company's i electric automobile did not help much, as there were only 79 units sold in April. The automaker sold 215 electric minicars in 2012.  Yokozawa stated that Mitsubishi anticipated to start posting monthly sales profits after U.S. production of the Outlander Sport commences this summer.

Moreover, he disclosed that the four-month sales of the Outlander Sport increased from 2011. For the first four months, Mitsubishi achieved sales of 21,887 units, down 23% or 6,361 units from the same period last year.

2013 Mitsubishi Outlander Sport has a fully redone front fascia from last year. Its unique signature is still distinct and its trapezoid grille opening and sunken fog light housings remain, but they now highlight a new, simpler, cleaner form. Another pleasing feature is the new chrome trim around the outer fog lights’ edges.

Also, the rear fascia has been revitalised to match the new front fascia styling.

The fascia remodelling, as well as new black side, enhances the Outlander Sport's already sporty aesthetic, further distinguishing Mitsubishi's compact crossover from its peers.

With a notable EPA 31 highway mpg rating, and available front- or four-wheel drive, the sophisticated 2013 Outlander Sport is a persuasive option for new families or energetic persons, combining an SUV’s room and flexibility with an amazing ride and better fuel economy.

The Outlander Sport comes standard with fashionable 18-inch alloy wheels, leather covered steering wheel and shift knob, cruise control and audio with controls mounted on the steering wheel, electric power steering (EPS), FUSE Handsfree Link System to voice-activate an iPod and cell phone, remote keyless entry, heated outside mirrors, attractive rear LED combination taillights, and micron-filtered air conditioning.

Topics: mitsubishi, sales

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