Mopar offering a number of inexpensive service plans for pre-owned vehicles

Article by Anita Panait, on October 3, 2012

Mopar, the automobile parts and service brand for Chrysler Group LLC and Fiat SpA, is now offering a number of inexpensive service plans for pre-owned vehicles. The offering is part of Mopar’s rebranding of its service contract operations. According to Mopar chief executive Pietro Gorlier, the brand will make a new lineup of Mopar Vehicle Protection service contracts available in Chrysler Group dealerships across the United States this week.

Chrysler's approximately 2,500 dealers sell an average of 65,000 service contracts monthly, either to new-vehicle customers or to existing customers, Gorlier disclosed. The Mopar service contracts will be offering repair coverage for 12,500 or 15,000 miles. Mopar will also be expanding a program that enables dealers to certify vehicles from other carmakers, said Mopar director of service contracts Alan D'Agostini.

Mopar’s service contracts range from a $65 Essential Care package of four oil changes over two years to a $4,830 Maximum Protection Plan that provides bumper-to-bumper coverage with no deductibles and remains in force as long as the consumer owns the vehicle. According to Gorlier, many of Mopar’s service contracts will have the same prices. Mopar’s rebranding efforts are aimed at helping dealers build better relationships with their service customers since prepaid maintenance will encourage customers to come back to the dealership instead of going to an independent competitor.

Gorlier disclosed that most dealerships have posted a huge decrease in warranty work – from 40 percent of service revenues years ago to around 15 percent today, mainly due to the higher initial quality of vehicles from all carmakers. This has led dealerships to work on maintaining relationships with customers. Gorlier remarked that if a dealership retains a loyal customer for up to 10 years, it would result to a revenue stream of up to $10,000.

Topics: mopar

If you liked the article, share on:

Comments

Recommended

A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries