Mopar unveils the limited edition 2014 Dodge Challenger

Article by Christian A., on November 11, 2013

Mopar is taking the Dodge Challenger R/T Shaker a step further with its new '14 Challenger. The Mopar ’14 Challenger can be considered as the rarest limited-production model in the Challenger series, with only 100 units produced. Aside from sporting a distinct "Moparized" look, the new Mopar ’14 Challenger has been engineered in way that it can take on whatever combination of the three “Scat Packages.”

According to Mopar’s brand head, Pietro Gorlier, the '14 Challenger is another factory-engineered example of Mopar’s ability to make limited-edition muscle vehicles such as the Challenger more special. Mopar, he said, makes it simple with its one-stop customization shop, coming up with three 'Scat Packages' as well as more than a hundred quality-tested performance parts and accessories that are available for the Challenger.

The '14 Challenger boasts a Gloss Black or Bright White exterior paint that is highlighted with a "Mopar Blue" Shaker-style stripe, in keeping with the tradition of its limited-edition predecessors: the Mopar '11 Charger, the Mopar '10 Challenger, the Mopar '13 Dart, and the Mopar '12 300. And for a more customized look, Mopar offers a couple of additional options for the “Mopar Blue” stripe: a triple "rocker panel" body-side stripe with "MOPAR" running across the doors; and bolder-looking A-line body-side stripe wrapped over the deck lid with an "Omega M" Mopar logo on the car’s rear quarter.

Enthusiasts who are eager to get a taste of the legendary heritage of the Dodge Challenger R/T Shaker will find their craving satisfied with the '14 Challenger. The Satin Black-colored Shaker hood scoop sticks out with its "Shaker" logo and raised profile reverberating while its 5.7L HEMI V-8 is running. Meanwhile for the Bright White paint, distinctive design elements that provide a contrast against this include new 20” x 8” Gloss Black aluminum wheels complete with Mopar center caps, a Black fuel-filler door, a Black Vapor grille surround, and a deck-lid spoiler in Gloss Black with same-colored "Mopar Design" badge and quarter-glass decals.

What’s more, the '14 Challenger model's Dark Slate interior provides a factory-customized appearance with unique Mopar appointments. Additionally, performance front seats with striking premium black Nappa Leather bolsters sport Mopar Blue accent thread as well as Omega M logos that are embroidered on their backs. Mopar Blue thread is also used to sew together the seams of the armrest, the 3-spoke leather-wrapped steering wheel, and the pistol-grip shifter boot.

Furthermore, Mopar created a customized monroney label, serialized instrument panel plaque, and branded key fobs in its efforts to make the '14 Challenger as unique as the riding experience it provides. The tradition of Mopar-designed vehicles continues as '14 Challenger owners are given a personalized and custom-crafted owner's kit, complete with a Mopar '14 Challenger brochure, a one-of-a-kind Mopar '14 memorabilia, and items that are customized and crafted with each vehicle’s serial number.

Needless to say, the new Mopar '14 Challenger takes vehicle customization to a whole new level. While the vehicle already sports unique Mopar Design accessories, customers can opt for even more catalog accessories that will be installed at Mopar’s Custom Shop before it arrives to the local dealer. Customers can also take customization up a notch with additional Mopar accessories that are available at their dealership.

Press Release

2014 Challenger R/T and Mopar '14 Challenger Models Deliver Power, Performance and Even More Heritage-Inspired Style For Hardcore Dodge and Mopar Enthusiasts

Dodge and Mopar brands are "shaking" it up at the 2013 Specialty Equipment Market Association's (SEMA) annual show in Las Vegas. The two Detroit-born brands are teaming up to reveal the new 2014 Challenger R/T Shaker and Mopar '14 Challenger models, all engineered for hard-core enthusiasts who demand more throwback style with easily upgradable performance.

"The legendary Shaker performance hood is back, with its engine-mounted, fully floating scoop and exposed high-flow element that produces cold-air induction -- making the new 2014 Dodge Challenger R/T Shaker the real deal," said Tim Kuniskis, President and CEO of Dodge Brand. "With Challenger having its best sales-year ever, the time is right to provide our most loyal fans with the return of the Shaker, and even more power with new 'Scat Package,' performance stage kits."

2014 Dodge Challenger R/T Shaker
Injecting a fresh shot of heritage into the Challenger lineup, the new 2014 R/T Shaker model features unique throwback muscle-car cues that link directly to Dodge brand's performance legacy.

As the model name suggests, the legendary "cold-air grabbing" Shaker not only looks good with its Satin Black center-mounted hood scoop, snorkeling up from the engine compartment, it also directs cooler air back into the HEMI® V-8 engine. And like the original 1970 Challenger R/T with the Shaker hood, the new 2014 model continues the Dodge tradition of an engine-mounted hood scoop that "shakes" with the powertrain's movement.

Designed for muscle-car buffs who can't help but tinker with their toys, the Challenger R/T Shaker features the 5.7-liter HEMI V-8 engine producing over 400 lb.-ft. of torque, with a functional Shaker hood with Mopar cold-air intake, conical air filter and optimized air box for improved airflow and performance. Lift the hood and enthusiasts will also be treated to an under-hood "Shaker" badge -- reminiscent of the 1970s original.

In addition to its driver-selectable sport-mode powertrain calibration, performance-tuned suspension, four-wheel disc brakes and steering calibration, the Dodge Challenger R/T Shaker includes the Super Track Pak, with high-performance steering gear, brake linings and monotube shock absorbers, P245/45R20 Goodyear Eagle F1 Super Car three-season tires and three-mode electronic stability control (ESC) with "full off" mode. All-season performance tires are available at no extra charge.

The new engine setup provides a new factory-designed foundation to maximize three all-new Dodge "Scat Packages," enabling customers to unleash even more power from their Challenger R/T Shaker.

For a dynamically striking look, a new "Shaker style" Satin Black hood, roof and deck-lid stripe graphics visually translate this Dodge Challenger model's name, while a Satin Black deck-lid spoiler provides the added downforce needed for 155 mph max-speed runs. For contrast, a body-color grille surround and Gloss Black fuel-filler door are added, while all-new 20 x 8-inch polished-face aluminum wheels with black pockets and a satin "matte" clear coat feature a sculptured five-spoke design. For added detail, "Shaker" badges flank both sides of the hood scoop, while "HEMI" fender badges and a new "Challenger" grille badge in classic script completes the iconic exterior.

On the inside, the new Dodge Challenger R/T Shaker features a unique three-spoke flat-bottom leather-wrapped performance steering wheel with black accent finish and integrated vehicle controls. Corresponding with the steering wheel is a unique "K-Black" painted instrument panel and center-console bezel for a discrete look. Matching the "Shaker" numbered dash plaque are door bolsters with graduated accent stitching that mirrors the logo's artistic reverberation. High-performance front seats with aggressive bolsters in premium Nappa Leather in Dark Slate Gray with Sepia accent stitching or Radar Red with Radar Red stitching, feature the "Shaker" logo embroidered on the seat back, along with unique graduated horizontal plow-throughs. For additional detail, the center console armrest is also leather wrapped and finished with accent thread. The aluminum pistol-grip shifter mated to a track-proven Tremec six-speed manual transmission is standard, while a black leather-wrapped shift-knob and die-cast paddle shifters on the back of the steering wheel are available for those who opt for the performance-tuned five-speed automatic.

Adding to the customized interior environment, with one press of the start button, the Shaker logo appears on the available 6.5-inch Uconnect touchscreen.

The new 2014 Challenger R/T Shaker will arrive at Dodge dealerships in the first-quarter of 2014 with pricing for this very well-equipped model starting at just $36,995 U.S. MSRP ($37,495 with the custom one-of-a-kind hood-to-tail stripes), representing a walk of only $2,500 from the Challenger R/T Classic for all of the unique features of this limited production model.

The new Challenger R/T Shaker is available in Billet Silver Metallic, Bright White, Pitch Black, Plum Crazy, TorRed and vibrant Header Orange.

Introducing the New Mopar '14: Only 100 of the new limited-edition vehicles will be built
Taking the new Dodge Challenger R/T Shaker one step further, the Mopar brand revealed its new Mopar '14 Challenger – the rarest limited-production Challenger model announced to date (only 100 to be made), with a distinct "Moparized" look. Additionally, the new Mopar '14 is engineered to take on any combination of the three all-new "Scat Packages."

"The Mopar '14 is yet another factory-engineered example of how Mopar can make even limited-edition muscle cars like the Challenger even more special," said Gorlier. "With three new 'Scat Packages' and more than 100 proven, quality-tested Mopar performance parts and accessories available for the Dodge Challenger, Mopar makes it simple through its one-stop customization shop."

The Mopar '14 Challenger features Bright White or Gloss Black exterior paint, and in keeping with tradition to its limited-edition predecessors -- the Mopar '10 Challenger, Mopar '11 Charger, Mopar '12 300 and Mopar '13 Dart -- is highlighted by the "Shaker style" stripe in "Mopar Blue." For an even more customized look, two additional Mopar Blue stripe options are available, including an all-new "rocker panel" bodyside triple stripe runs with "MOPAR" across the doors; or for an even bolder look, an all-new A-line bodyside stripe that wraps over the deck lid and includes the Mopar "Omega M" logo on the rear-quarter. Enthusiasts hungering for a taste of the new Dodge Challenger R/T Shaker's legendary heritage will find satisfaction in the Mopar '14 Challenger. Its all-new Satin Black Shaker hood scoop stands out with its raised profile and "Shaker" logo reverberating while the 5.7-liter HEMI V-8 is running. Other unique design elements to contrast the Bright White paint include all-new 20 x 8-inch Gloss Black aluminum wheels with Mopar center caps, a unique Black Vapor grille surround, Black fuel-filler door and Gloss Black deck-lid spoiler with Gloss Black "Mopar Design" badge and "Mopar" quarter-glass decals.

Providing a factory-customized look is the Mopar '14 model's Dark Slate interior embellished with unique Mopar appointments. Performance front seats with aggressive bolsters in premium black Nappa Leather feature Mopar Blue accent thread and Mopar Omega M logos embroidered on the seat backs. Additionally, Mopar Blue thread binds the seams of the armrest, pistol-grip shifter boot and three-spoke leather-wrapped performance steering wheel.

As the Mopar '14 ownership should be as unique as the ride itself, Mopar created a serialized instrument panel plaque, customized monroney label and "Mopar" branded key fobs. The Mopar-designed vehicle tradition continues, as owners of the Mopar '14 Challenger will receive a custom-crafted personalized owner's kit with a Mopar '14 brochure, unique Mopar '14 memorabilia, and customized items crafted with the serial number of each vehicle.

The new Mopar '14 takes vehicle customization to new heights. Already equipped with unique Mopar Design accessories from the factory, customers of the Mopar '14 will be able to add even more catalog accessories installed at the Mopar Custom Shop before arriving to their local dealer. And to take it even further, customers can choose to take it up another notch with Mopar accessories from their dealership.

Available Mopar Custom Shop upfitted items include:

Mopar short-throw shifter
Mopar cat-back exhaust
Mopar performance suspension
Mopar lowering springs
Mopar Electronic Vehicle Tracking System (EVTS)
Mopar performance badges
Mopar hood pin kit
Mopar car cover
Mopar door-sill guards
Mopar sequential taillight kit
Mopar premium floor mats or slush mats
Mopar chrome exhaust tip
Mopar fuel-filler door
Mopar wheel locks
Mopar interior trim bezel kit

The limited-edition Mopar '14 Challenger is the fifth special-edition vehicle created by the Mopar brand, and will arrive straight from the factory in Brampton, Ontario, to dealerships in the second quarter of 2014. Pricing will be announced at a later date. Ordering will begin in March 2014.

All-new Dodge "Scat Packages"
"Mopar-or-no-car." A phrase Dodge and Mopar enthusiasts live by, and the reason these two brands have collaborated to revive the historic Dodge "Scat Packages" for hard-core "do-it-yourself" Challenger owners. From cold-air intakes, performance cam shafts and "optimized" engine calibrations, Scat Packages 1, 2 and 3 enable Challenger R/T Shaker -- as well as other 5.7-liter HEMI V-8 Dodge Challenger and Charger models -- maximum performance solutions designed and tested from the factory.

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