Mopar wants to boost its sales with the new SEMA lineup

Article by Christian A., on October 16, 2012

Chrysler Group\'s Mopar parts and service brand is preparing to give a good fight to independent producers who are hoping to get a bigger share in the aftermarket accessory segment by bringing 23½ customized vehicles to the SEMA show in Las Vegas at the end of this month. Among the customized vehicles that Mopar will display are a Race Yellow Mopar Viper, a Fiat 500 Beach Cruiser with teak-trimmed roof rack and floormats and beach towel inserts sewn into the seats, and a Dodge Charger powered by the Viper\'s 650-hp V-10 engine. In addition, Mopar will introduce a Jeep Grand Cherokee Laredo. Mopar customized half and to divide the two halves, there’s a large zipper down the hood.

Pietro Gorlier, Mopar\'s global chief, said that customizing a car continues to be one of the top 5 reasons for purchasing a car. Gorlier didn’t give a specific dollar amount for its total sales for aftermarket accessories, which stand for between 10 and 15% of its overall sales. He said that Mopar’s overall sales doubled from 2009 to 2011.

Mopar has been integrated into Fiat as its parts and service brand. Gorlier added that each new vehicle launched by either Chrysler or Fiat will be offered with at least 100 custom accessories. This month, Gorlier will go to Italy to be involved in the Fiat Panda 4x4’s launch. This is the first new Fiat vehicle to be launched in Europe with customized Mopar parts available. Since Gorlier was appointed as Mopar’s chief after the 2009 bankruptcy of Chrysler, he has been urging dealers to expand weekend service hours, first on Saturdays and later on Sundays. He said that Saturday service hours are now offered by 80% of U.S. Chrysler dealerships.

If you liked the article, share on:

Topics: mopar, sema show

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries