Like it or not, Chevrolet may soon be offering a cheaper Camaro in hopes of competing with Dodge Challenger and Ford Mustang GT. Apart from the less expensive trim, the automaker is also looking to offer more options for the V8 muscle car.
Bottom line: Chevrolet can lower the starting price of the existing $38,000 Camaro with a stripped-out Camaro SS. In an interview with Automotive News earlier this week, Chevy’s product head Mark Reuss said they are trying to go for a more affordable Camaro range to give way for more choices as well as to stay on the same level playing field as Ford.
Reuss explains that it may proceed with adding a new variety of options just so they don’t have to convince people into buying all the options with a V8 for the sake of having the V8. In the same way, he believes how it will open up better opportunities for the company if say, the Mustang and some of the vehicles in the segment should come with a much cheaper price tag.
The V8-powered 2018 Ford Mustang has a low base price of $35,000 while the 2017 Dodge Challenger R/T with 375hp can be had at a lower price of only $33,000. Meanwhile, the Camaro SS with 455hp can go against Dodge Challenger’s 485hp Scat Pack that comes with a starting price of $39,000.
It can be recalled that Chevrolet released the manual 1LS trim in the previous year for the Camaros with either six or four cylinders. The 1LT trim on the other hand had the automatic as standard which cuts the price by an amount between $400 and $2,000. That said, the Camaro is so far behind Ford’s muscle car--- the Mustang GT - in terms of sales.
The Camaro SS features a number of high-end accessories consisting of a digital instrument cluster display, a leather wrapped steering wheel, HID headlamps, 8-inch touch screen, 20-inch wheels among so much more. That means that a stripped 6.2 V8 can’t have all of these should Chevrolet change the Camaro’s trim levels to make it more affordable.
It may take some time before Chevrolet actually makes this cheaper Camaro happen, still, customers can always avail the four-cylinder option for the price of $26,900 which is packed with a 275hp (205kW) 2.0 liter turbocharged engine. Otherwise they may opt for the V6 Camaro with 33hp (249kW) 3.6-liter engine at a still affordable price of $28,395 in contrast to Chevy’s current Camaro SS that costs $37,000.