Most US drivers will support govt plan to push clean diesel fuel, Audi survey shows

Article by Anita Panait, on November 18, 2013

A majority of American drivers would support government initiatives targeting at boosting clean diesel vehicle sales in the United States, according to an online survey conducted by Harris Interactive on behalf of Audi of America. The survey was conducted in September 2013 among 2,041 US adults, 1,629 of which said they are regular drivers driving their own personal vehicle at least once a week or more often.

Regarded as the “the other” fuel, clean diesel is fast becoming a viable fuel choice in the US for those seeking improved efficiency and performance. Audi is seeking to take advantage of this growing trend for clean diesel by expanding its TDI clean diesel offerings for the 2014 A8L, A7, A6, Q7 and Q5 models.  Clean diesel powerplants offer up to 30% better fuel economy and 12% to 30% lower carbon dioxide emissions than gasoline engines. However, the public is not so quick to adopting this other fuel.

According to the survey, 65% of American drivers would support lawmakers’ efforts to make diesel more accessible to the public while 66% of US drivers believe the government should offer a tax incentive on clean diesel vehicles. Scott Keogh, President, Audi of America, remarked that the US government has set stringent standards for future fuel economy, noting that clean diesel is perfectly positioned to help the carmaker achieve those goals.

He added that diesel needs “an even playing field” set by state and federal governments. He said that there are a variety of viable alternative fuel solutions like electric, but noted that diesel is currently readily available. He remarked that once state and federal disincentives are taken away, there could a big surge in clean diesel vehicles sales. The survey also showed that 57 percent of US drivers feel the government has unfairly favored hybrids and electrics over clean diesel vehicles. [source: Audi]

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