Mustang’s inclusion in Go Further campaign suggests European rollout

Article by Anita Panait, on May 25, 2012

Ford of Europe is assessing feedbacks to its Mustang muscle car in a new marketing campaign, fueling rumors that Ford’s European unit will sell official imports of the vehicle. Ford’s current official stance is that it has no plans to offer the Mustang to buyers in Europe. Ford said the Mustang’s appearance in the “Go Further” marketing campaign was to underscore the “breadth and capability of the products Ford customers enjoy around the world.”

Ford, however, said it is assessing feedback to the campaign, which also showcases Ford EcoSport and Ford Edge sports utility vehicles, saying that the company will carefully asses any potential market growth opportunities. 

This could be interpreted to mean that Ford might offer the Mustang in Europe if European customers show strong interest in the muscle car. A Ford spokesman said that the company is interested in what European consumers think of the vehicle models featured in the “Go Further” campaign. Presently, a European customer could acquire a Mustang through private import or from an independent specialist.

The new Mustang that will be available from the spring of 2012 has a stronger design with an even stronger grille. The splitter adds a more controlling appearance. The GT hood’s heat extractors were precisely engineered to remove heated air from the engine bay.

Mustang delivers a more distinguished and emotive design, celebrating a complete performance. This latest design respects the Mustang history while still looking toward the future with a stronger and more contemporary look.

Rocker panels along the side are now body coloured, creating a finer appearance. The rear has been modernised with a glossy black panel connecting the taillights. The signature Mustang consecutive turn signals have a smoky appearance, matching the purposed front appearance.

High-intensity discharge (HID) head lights on the V6s and GTs are also standard. Unique lighting is a hallmark of the 2013 upgrades, with two individual LED bars accenting the front lights, and three LED ropes form the classic three-bar rear lamps.

The new Mustang presents an overhauled wheel selection, from standard 17-inch V6 wheels to optional 19-inch wheels for the GT and V6 Performance Package. Updated wheel designs offer new finishing touches for a stronger look.

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