Be prepared for a splash of colors that we have not seen in our vehicles since the 1960s. Many say that this color explosion was restarted by Chevy's new minicar, the Spark. Ford wasn’t about to let things pass as it also launched an offensive with Dodge and Plymouth for dominance in this color battle. All the brands offered a broad variety of wild colors with interesting names.
Ford came up with the Grabber Blue, Grabber Orange and Grabber Green Mustang for the Mustang and the Ford Maverick. Top Banana Yellow, Hemi Orange, Go Mango were a few of what Dodge and Plymouth offered.
Buyers could ask for this paint on the Challenger and Barracuda and some other models. The present Mustang and Challenger versions as well as the Camaro have also been available with wild, bright colors.
But for now, the wild colors will be seen on the minicars and subcompacts. Those who buy a 2013 Chevrolet Spark can choose from Lemonade Yellow, Salsa Red, Jalapeno Green, Denim Blue and Techno Pink. Cristi Landy, Spark's marketing director, said that this car is centered on fun and expressiveness and so it made sense to offer the unit in a wide range of colors, including Techno Pink (described as silvery pink).
Chevrolet’s 2013 Spark mini car, which was unveiled at the LA International Auto Show in 2011, is the only vehicle in its segment offering a 7-inch color touch-screen radio that is able to display smart phone-based navigation, media, as well as contacts for hands-free calling.
The Chevrolet Spark is a sporty 4-passenger, 5-door hatch that was updated for U.S. and Canadian consumers. It was designed to excite city dwellers and first-time buyers with its bold colors and styling, its affordability, its fuel efficiency, its maneuverability, and the safety of its 10 standard air bags.
Even while it is compact, the Spark offers more space for both passengers and cargo compared with other mini car brands and models, such as the Smart fortwo, the Scion iQ, and the Fiat 500. And thanks to its 1.2-liter 4-cylinder engine as well as its 5-speed manual transmission, the Spark offers competitive fuel economy.
Chevrolet's MyLink infotainment system, featuring Pandora personalized connectivity and Stitcher internet radio, is going to be offered on the Spark 1LT and 2LT variants when they go on sale in Canada and the U.S. in mid-2012.
Additionally, the Spark is also the only vehicle in its segment providing the additional value of a 5-year and 100,000-mile powertrain warranty as well as the security and safety of OnStar.
According to Chris Perry, VP for global marketing and strategy at Chevrolet, the Spark is for those who want so much more than just a 'cute' small car. It is for those who want a vehicle they can personalize, and one that is fashionable and dynamic, as well as delivers great value for money.
Perry adds that the Spark's vibrant colors for both exterior and interior make the car a fashion statement in itself. However, it is also safe, affordable, maneuverable, and highly fuel-efficient.