New Ford COO Mark Fields aims to prioritize One Ford product strategy

Article by Anita Panait, on November 30, 2012

Starting December 1, 2012, Mark Fields will become the new chief operating officer of Ford Motor Co., making him the heir apparent to chief executive Alan Mulally. As the new COO for Ford, one of Field’s top priorities is to build on the global product strategy developed and schemed by Mullaly, who has spent six years to polish the plan.

During a roundtable at the Los Angeles Auto Show, Fields remarked that his priorities are almost exactly identical to the priorities they have been working on, adding that on top of this is delivering the “One Ford” plan, which according to him is a timeless plan. Fields has been leading Ford North America for the last seven years and is considered as Mulally’s successor.

Ford, however, fell short of formally naming Fields as its next chief executive, and has even announced that Mullaly will remain as the carmaker’s top honcho until 2014. Under Mulally’s “One Ford” plan, he was able to drive the carmaking to produce models that can be sold around the world with a few modifications. 

The carmaker has estimated that “One Ford” has helped make overall product development two-thirds more efficient between 2006 and 2012.

Fields, on the other hand, pledged to seek new opportunities to deploy the One Ford plan. For instance, Ford's lineup will be nearly 100-percent global models in South America by 2014. In comparison, the South American lineup last year was entirely regional. Fields said that they are just starting to see the full potential of the global scale as well as the operating margin benefits through the One Ford plan. He quipped that Ford is still at the beginning stages of “operating truly as a global company."

Topics: ford

If you liked the article, share on:

Comments

Recommended

After months of dropping online teasers, Polestar finally reveals its very first production car virtually. The Polestar 1 is a two-door coupe that gets its design inspiration from the 2013...
by - October 19, 2017
While the official premiere of 2018 Jeep Wrangler (JL/JLU) is already set this December, fans everywhere rejoiced at having had something like this appear on the web. Yes, everything we...
by - October 19, 2017
South Korean carmaker Kia will try to follow up the success of its Sportage compact sports utility vehicle by introducing a smaller SUV (subcompact) in the United Kingdom in the...
by - October 18, 2017
It can no longer be denied that Jaguar Land Rover wants to design some more hardcore type versions of their SUV range --- soon after launching the Discovery SVX only...
by - October 18, 2017
Motorists in the United Kingdom who intend to purchase the new 2018 Hyundai Kona subcompact sports utility vehicle could start placing their orders on November 2, 2017. Marked by Hyundai...
by - October 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries