General Motors Co. has introduced its first redesigned Chevrolet Silverado full-sized pickup since 2006 – the likeliest way for the automaker to increase its share price in 2013 and urge the U.S. government to sell its stake. GM wants to directly compete with Ford Motor Co’s new trucks. GM's Silverado and GMC Sierra pickups, which are mechanically similar models that both account for up to 23% of the brand's U.S. sales in 2011, produced about 16% of GM’s worldwide earnings before interest and taxes this year.
The redesigned versions may increase this figure by over $1 billion in 2013, according to an estimate by Citigroup. Even as the truck inventories are currently big, these new models have the potential of giving a huge boost to the U.S. government as well as the other GM investors. Itay Michaeli, an analyst with Citigroup, said that the introduction of a new pickup has a tendency to “correlate very well with positive stock returns" for GM.
Since the IPO of GM in November 2010, there was already a high level of anticipation for the 2013-2014 truck launch. Analysts project that of the 13 new Chevrolet vehicles to be launched in 2013, the Silverado is expected to boost sales and profits the most.
Of the 25 analysts surveyed by Bloomberg, 19 recommend the purchase of GM stock. Rebecca Lindland, an industry analyst with IHS Automotive, said this week that the Silverado is “GM’s Super Bowl” from a volume and financial standpoint.
Building on a Chevy’s nine and a half decade trucking heritage, the new Silverado also raises the standard for full-sized pickup trucks. There are many improvements for 2014 such as three new muscular, effective EcoTec3 engines; a sturdier, more comfortable, and almost noiseless cab; better steering, brakes, and suspension; resourceful new ways to manage the cargo bed, and genuine truck towing and hauling ability.
Mark Reuss, president of GM North America, points out that Chevrolet owners depend on their trucks for their day-to-day tasks of making a living, operating a business and tending to their families. That’s one of the reasons why Chevy pledges to provide their truck owners with pickups that have the most refinement and the best engineering in the market.
The 2014 Silverado will take a place in the three-truck Chey portfolio, conceived for customers to choose the most suitable truck for them. The other two trucks are the Chevrolet Silverado 2500 and 3500 HD, new for 2011 and with the most practical hauling and towing tools. Chevrolet is in the process of developing a brand-new midsize Colorado pickup that will provide established truck ability in a package that efficiently uses space and fuel.
All the details of the 2014 Chevrolet Silverado 1500 were conceived and engineered to fulfil the precise needs and requirements of customers looking for a full-sized truck and to fortify Chevrolet's status as the builder of the most reliable and dependable full-size trucks that still have overall the lowest ownership costs.