2 new Lamborghini dealers open in North America to usher in Urus arrival

Article by Christian A., on October 12, 2017

Just last week, on October 5 and 6, Lamborghini opened two new dealerships in Toronto, Ontario, Canada and in Sterling, Virginia, respectively. The company’s CEO Stefano Domenicali attended both lavish events. The company decided to expand to prepare for the launch of the Urus performance SUV that will soon be available in the North American market.

The automaker hopes for the new dealer in Toronto to act as a hub for the brand in the country, considering that Canada is Lamborghini’s fifth largest market around the world. The Sterling store, on the other hand, is the first in the United States to feature Lamborghini’s new showroom design. The automaker believes that the Washington D.C. VIP will be lured into the new showroom.

The company believes that there is a huge market for the Urus, and that it will potentially be a bestselling car, particularly in the United States. The automaker thinks that this will be attractive to families and even women who want a performance hauler, unlike their two-seater models that are aimed at a niche market.

For those who are interested, the Urus will be available in the market starting next year after its official launch on December 4. In its first year, the company estimates to deliver around 1,000 units of the Urus. A North American launch is planned in the third quarter. And by 2019, Lamborghini will increase production to 3,500 examples, making it the brand’s top-selling model. If all units sell out and each one is priced at $200,000, the automaker stands to make a lot from it.

Under the hood, Lamborghini gave the Urus a 4.0 liter biturbo V8 that can produce as much as 650 horsepower (484 kilowatts). But keep your eyes out for a plug-in hybrid that might arrive in 2019.

The Italian manufacturer promises that the Urus will deliver exceptional “power and torque” and will feature a “distinctive design and a significant presence”. In other words, it will be a new Super SUV that will deliver exceptional capabilities on off-road terrains like sand.

Today, Lamborghini has already invested in the expansion of their factory at Sant’Agata Bolognese, to cope with the estimated demand. They will be covering an additional 107,639 square feet (10,000 square meters) to the current plant, and this means they will have to add around 500 more employees to the workforce.

With all the anticipation of the Lamborghini Urus, a lot of people are bringing up its predecessor, the LM002, that was introduced to us 25 years ago. By the end of the 1970s, people considered it to be the father of luxury SUVs.

Press Release


Automobili Lamborghini has debuted its new corporate identity in North America with two dealership grand opening celebrations on consecutive evenings in both Toronto, Ontario and Sterling, Virginia.

The exclusive VIP events in Toronto and Sterling on 5 October and 6 October, respectively, included attendance by Lamborghini’s global Chairman & Chief Executive Officer, Stefano Domenicali.

The grand opening of Lamborghini Uptown Toronto marks the debut of the re-design in Canada, an international hub offering great visibility for Lamborghini brand. Canada is now the fifth largest market for the brand around the world yielding record sales following its third consecutive year of growth.

Lamborghini Sterling, which is located in the Washington, D.C. metropolitan area, is the first U.S. showroom to feature the brand’s new design. The Ambassador of Italy to the United States, Armando Varricchio, was also on hand to commemorate the occasion alongside other VIP customers and notable guests who came out to support the new Lamborghini store.

The redesigned showroom environments reflect the need for increased space as Lamborghini accelerates its model expansion and double its sales volume with the launch of its new super sport SUV, the Urus, by 2018.

Source: Lamborghini

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