We’re eager to see the new Lotus lineup as the British manufacturer owned by Proton as company’s chief executive Dany Bahar has signed a new four-year contact to lead the firm. For those who don’t know, Dany Bahar developed a five-year business plan for Lotus that was unveiled back in 2010 at the 2010 Paris Motor Show.
This plan included six-all new models: City Car Concept, 2014 Elite, 2013 Elan Concept, 2013 Esprit, 2015 Eterne and 2015 Elise Concept.
The first car expected to hit the market is the new Lotus Esprit in 2013, while the rest of the lineup will be on sale by 2018. Lotus has also revealed plans to develop its own V6 and V8 engines, as well as its own transmission.
The big surprise is that base models Esprits will be hybrids and will use a V8 engine coupled with an electric motor that will deliver an extra 100 hp. Faster versions of the Esprit will not go hybrid.
The manufacturer is also in the process of overhauling the current range of Lotus cars. Lotus will introduce a remodeled Evora in 2012 and a switch to V6 power for the track-focused Exige.
Here is what Lotus fans and enthusiasts have been waiting for – the revival of the ultimate Lotus, the new Lotus Esprit. Building on the legacy and superiority of its predecessors, the new Lotus Esprit could be considered as the personal statement of Lotus chief executive Dany Bahar's intent and vision for the future of the brand. He called the new Lotus Esprit as the ultimate supercar and the star of the show.
He disclosed that when reinventing an iconic classic like the Lotus Esprit, there is a need to be extra careful since everybody has an opinion. To ensure that the new Lotus Esprit does justice for both the Lotus brand and the Esprit name, there is a need to achieve a fine balance between acknowledging the importance of the past while moving on to the future. Bahar quipped that Lotus has managed to achieve such balance and thereby created a tempting modern icon that is incredible not only in terms of looks but also in performance.
Lotus’ CEO disclosed that to ensure that Esprit would dominate its class, the carmaker aimed to achieve performance through lightweight and complement it with advanced technologies and innovative engineering. He noted that the aggressive design of the new Lotus Esprit, while featuring low and wide proportions, is able to retain a high level dignity and exclusivity.
Meanwhile, the Esprit’s superiority in performance is underpinned by its 5.0 liter V8 pressure-charged engine that could develop a max output of 620 PS, in combination with its distinct lightweight design. Overall, the new Lotus Esprit is not just a reinvention of the past, but is a modern statement of performance, comfort, exclusivity ride and handling.
This is well conveyed through the styling of the Lotus Esprit, especially via the strong lines running across its sleek low body. Its aggressive appearance – achieved by symmetry through mass and proportion – provides a modern example on how the new Lotus DNA works.