New Mercedes-Benz S-Class Coupe will take on the Bentley Continental GT

Article by Christian A., on January 3, 2013

Mercedes-Benz will feature a new coupé model in its five-strong S-class range that will go up against the Bentley Continental GT. The replacement for the Mercedes CL will appear more muscular, somewhat like the Continental GT. A source said that this model will receive a “less of a two-door saloon look.”

The source added that the front is much more aggressive with the additional structure to the flanks with an obvious drop line, a turret line that’s more rounded and a rear overhang that’s much shorter. It’s expected that the S-class coupé will make its debut at the 2014 Geneva motor show. It will take about six months before a new S-class cabriolet model is introduced at the Paris motor show the same year. The new drop-top is likely to compete directly with the Bentley Continental GTC.

It was in 2007 when we first received hints about the fabric roof cabriolet with the launch of the Mercedes-Benz Ocean Drive Concept. Mercedes expanded the new S-class line-up to five models in three separate bodystyles and wheelbase lengths.

This came after the automaker’s recent move to terminate its Maybach brand after 10 years of poor sales after it was revived in 2002. Aside from the new coupé and cabriolet models in the new line-up, which is being built with the internal working title W222, is a replacement to the existing flagship saloon in three various lengths.

According to insiders, the new S-class has a more stately stature. They also said that customer feedback is responsible for its new appearance, implying that the current model isn’t as aesthetically prominent as its limousine rivals. The new car will be available in standard-, long-wheelbase and extra-long-wheelbase forms. The latter will carry Pullman identification as part of Mercedes-Benz’s plans to directly compete with models such as the Rolls-Royce Ghost and Bentley Continental Flying Spur.

The appearance of Mercedes-Benz’s vehicles is guided by the so-called “sensual purity.” This design philosophy is aimed at creating smooth surfaces and clear contours flaunting the vehicle’s high-tech nature and its emotional appeal. This sensual purity design philosophy is manifested through the brand’s core design values: tradition, emotion and progressivism. These design values are what defines the looks of a Mercedes vehicle, as accentuated differently according to the model.

With sensual purity, Mercedes is able to combine tradition and progressivism as well as modernity and the avant-garde. Thanks to this design philosophy, Mercedes is able to assign each model series an assigned role and a distinct character, according to the chosen design value. Despite the differing roles and characters, each Mercedes is easily identifiable a Mercedes. This is because when creating a new vehicle, Mercedes’ designers don’t only employ new stylistic developments, but also make use of traditional cues typical of the brand

Gorden Wagener, Vice President at Daimler AG, called the new S-Class Coupé as one of the most gorgeous coupes, with its visual aesthetics drifting significantly from the design of the previous models. He added that Mercedes’ design philosophy of sensual purity was well expressed in the S-Class Coupé, evident in the perfect interplay between the car’s sensuous flowing silhouette and its progressive design language.

Measuring 5,027 mm in length, 1,899 mm in width, 1,411 mm in height and a wheelbase of 2,945 mm, the new Mercedes-Benz S-Class Coupé features a flowing profile that conveys sensual purity in a modern manner. Its profile is marked by typical rear-wheel-drive proportions, the signature Mercedes dropping line, a low greenhouse with high beltline as well as a long bonnet with pronounced lines and powerdomes. Its profile is further marked by prominent wheel arches hugging its large wheels (with size between 18 inches and 20 inches).

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