New NX makes Lexus a serious contender to US luxury car sales crown

Article by Christian A., on March 11, 2015

Lexus was the best-selling luxury brand in the United States for 11 years until 2011, thanks to its reputation for durability and its versatile RX crossover. Since then, the luxury vehicle market in the US has been dominated by German marques. In 2014, Lexus has shown promises of being able to recapture that crown once again.

It was third overall and was just 19,000 shy of second place Mercedes-Benz. For this year, Lexus chances have gone up, as the brand’s entry in the fast-selling compact crossover segment – the new NX – is leading its charge. In fact, the NX has helped Lexus sold 26-percent more luxury vehicles in February and edged BMW for second place.

In fact, around two-thirds of Lexus’ total monthly gains in February were NXs (2,666 units). “The NX is a brilliant product and it really fills a pretty big hole that Lexus has had for a pretty long time,” reamarked John Krafcik, president of auto researcher TrueCar Inc. Lexus saw its sales in February surge 22 percent, led by the RX SUV that grew 14 percent to 6,490 units.

Sales of the GS sedan also surged 18 percent to 1,851 units. For the first two month of 2015, Mercedes was leading the sales race with 48,235, after selling 4.5-percent more vehicles in February to 23,616.

Close second is Lexus, with sales of 46,126 units in the first two months of the year. BMW jumped the highest in February, selling 14 percent more units in February to 25,201. However, that was not enough to top Lexus as BMW only delivered 44,182 units in the first two months of the year.

If you liked the article, share on:

Comments

Recommended

Like it or not, Chevrolet may soon be offering a cheaper Camaro in hopes of competing with Dodge Challenger and Ford Mustang GT. Apart from the less expensive trim, the...
by - August 17, 2017
Recently, Porsche revealed a new Macan Turbo wearing a Performance Package and a unique Porsche Motorsport themed paint. At first look, it will remind you of the 919 Hybrid and...
by - August 17, 2017
The BMW M1 will be one of the most exclusive cars that will be showcased at the upcoming 2017 Pebble Beach Concours d'Elegance, alongside many other extravagant models. Firstly, there...
by - August 17, 2017
Aston Martin Vanquish Zagato makes its debut with a total of four variations including the Speedster and the Shooting Brake trims. As part of the limited edition model, the company...
by - August 17, 2017
Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries