Ford Motor’s new products attracted so much consumer demand that it led to a 5% rise in total U.S. sales last April with 222,498 units sold. Retail sales increased by 7% while fleet sales climbed 1%. This marks Ford’s best retail for the month of April in 9 years.
Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service, said that the consumer demand for its new models remains “strong” with retail gains recorded in April for the F-Series, Mustang, Transit van lineup and Edge. He added that there’s a “particularly high demand” for its SUVs and also that it saw “an outstanding start” for the new F-150.
Ford’s SUVs broke records for April with 62,730 vehicles. In fact, it has been Ford’s best April ever. These include a 78% increase in sales of the all-new Edge and a 5% rise in Escape sales. Currently, Edge’s turnaround time on dealership lots is just 10 days.
The top-selling truck in the U.S. – the F-Series – reported an 8% increase in retail sales for April amid the limited supply because of the continuing plant shift to the new F-150.
Production at the Kansas City Assembly (the second assembly plant that rolls out the new F-150) continues to intensify through the second quarter. As soon as the plant is fully operational, Ford will then have the capacity to cope with its numerous fleet orders, particularly the regular cab and long cargo box configurations.
Last April, 63% of retail sales were accounted for by the 2015 EcoBoost F-150. Meanwhile, Premium Lariat, King Ranch and Platinum models were 60% of retail sales. Van sales (19,575 units) had its best April performance since 1987 with a 16% increase compared to last year. This figure is driven up by the best sales yet for Transit since it was launched last year.
Transit Connect also had an 8% rise, setting a record for April. Ford sold 13,144 Mustang units, an 81% increase, its best sales for April since 2006.
Even Lincoln broke April records, with a 25% increase to set its best retail results for April since 2008. Lincoln MKC sales continue to rise, together with Navigator, which boasted a 36% climb. [source: Ford]