New royal baby, George Alexander Louis, taken home in a Range Rover

Article by Anita Panait, on July 25, 2013

The United Kingdom as well as the whole world was in frenzy when Kate Middleton, the Duchess of Cambridge, gave birth to baby boy who is third in line to the throne. Jaguar Land Rover had the honor of having provided the first ride for the royal baby in a Range Rover when Prince William and Kate took him home.

Millions of people witness the event through live television broadcast. UK-based Jaguar Land Rover is one of several companies that hold royal warrants, which means that the carmaker has supplied vehicles to the royal family for at least five years. The warrant grants the right to publicize service to UK's monarchy.

According to the Web site of the Royal Warrant Holders Association, Jaguar Land Rover has three warrants: one from the Queen of England that was granted in 1955; one from the Duke of Edinburgh that granted in 2012; and one from the Prince of Wales that was granted in 1987.

Warrants are typically granted to a chief executive or other senior executive with direct access to a company's board of directors. Aside from Jaguar Land Rover, there are also British carmakers that hold warrants from the royal family.

The new Range Rover has a crisp and sophisticated form that is conceived from a brand-new interpretation of Range Rover’s design languages. While immediately identifiable as a Range Rover, the new automobile makes a major step towards a strong progression of the brand's signature design idiom.

At a little less than 5m long, the all-new Range Rover has a very comparable imprint to the previous model, but it has a cleaner and more aerodynamic silhouette and the most streamlined Range Rover to date, with a drag coefficient beginning at 0.34 - the roofline is 20mm lower when in access mode.

The luxury interior has a contemporary and true personality, blending distinct Range Rover design touches, but with a new and very modern treatment. The interior maintains the distinctive bold, structured forms, and these are accentuated by exceptionally crisp and sophisticated forms that are purely executed with the best leather and veneers.

With over 118 mm more leg space, the back compartment provides immensely more room and comfort, with an option for the desired new two-seat Executive Class seating package for definitive luxury in the rear seats.

To allow customers to achieve their perfect customised automobile, the distinct luxury environment of the all-new Range Rover can be significantly personalised with an extravagant selection of colours, finishes, and details, from the perfectly-trimmed coloured motif interiors of the select Autobiography range, to the classy selection of alloy wheels up to a diameter of 22 inches.

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