Next-gen Opel Adam could be rebadged as Buick in 2018

Article by Christian A., on January 28, 2015

When Opel builds the next-generation Adam sometime in 2018, Buick could have that minicar rebadge as part of its lineup in the United States. Duncan Aldred, U.S. vice president of Buick and GMC, told Automotive News in an interview that while he wants to have a rebadged Opel Adam added into Buick’s lineup, the current generation of the sporty three-door minicar was not engineered or made for the US.

He said that that he looked at the possibility of fast-tracking the Adam into the Buick range sooner than later, as the vehicle “would make a great Buick." He said that it would be "cost prohibitive" to revamp the current-generation Adam for the US, but hinted that any future redesign of the vehicle may allow it to be tailored for the country.

Opel launched the Adam in Europe in early 2013 and the next generation is expected to be rolled out in 2018 under a normal product cycle.

Bearing a base tag of around $15,500, the Adam is probably the “most premium model” in the Opel and Vauxhall range in terms of content and materials, Aldred remarked.

In 2013, former General Motors chief executive Dan Akerson lamented that the Adam and the Opel Cascada convertible had not been engineered with the US market in mind. GM is currently revamping the Cascada for the US, with a rollout expected early next year.

The new Opel Adam marks the brand’s very first lifestyle, small vehicle. However, while its rivals in its sub-segment feature designs that are modern interpretations of "retro" themes, the new Adam chose to go the other way. It still features a modern design with modern proportions, but it is distinctive enough not to be inspired by any past vehicle. Furthermore, the new Opel Adam delivers more ideas or concepts than any of its rivals in the sub-segment.

One of these ideas is that the new Adam is more open to individualization than any other cars. Opel spent three years developing the new Adam, and right from first sketch to its global unveiling in Paris, its designers and engineers made sure that it comes with new features that allow its owners to customize their car according to their own taste and preferences.

Design Director Malcolm Ward remarked that during the creation of the new Adam, the team was brimming with an outstanding "can do" spirit and vibrant energy. He added that a good number of the ideas that popped out during the early creative phase managed to make it to production.

Ward said that this incredibly fresh and audacious approach allowed the new Opel Adam to be personalized more than any car in the segment -- with seemingly unlimited exterior and interior color, fabric, décor or wheels. For instance, the Adam is the first in the auto industry to offer three design features that reinforce its individualization potential –printed headliners, exchangeable colored wheel clips, and backlit decors on the instrument panel.

Adam basically introduces to the fashion-minded A-segment the brand’s design philosophy of "sculptural artistry meets German precision." This is expressed in its muscular, original appearance that doesn’t dwell on retro-based design. This is also expressed in its bold, dynamic proportions. With a length of 3.70 meters and width of 1.72 meters width (excluding mirrors), Adam is as long but is wider than a Mini.

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