Next-generation Buick Regal might be built in Europe, will debut in 2017

Article by Christian A., on August 4, 2014

As you may know already, the current Buick Regal is in fact a rebadged version of the Opel Insignia, which was designed for the European market. The Regal badge returned to the Buick lineup back in 2010, after a six-year break, and it is currently being assembled at GM’s Oshawa, Ontario, plant. Same plant is used by GM to build the Chevrolet Camaro, Cadillac XTS as well as the Chevrolet Impala.

Still, it appears that this plant doesn’t have a bright future ahead as GM already announced that the next-generation Camaro will be built at Lansing, Michigan while its Detroit-Hamtramck plant already builds the Chevrolet Impala.

The Cadillac XTS is a low volume vehicle and the production could be shifted to Detroit-Hamtramck plant too. Regarding the Regal, a redesign is planned for mid-2017, after the Opel Insignia gets a new generation.

Moreover, General Motors announced that by 2017, its plant located in Russelsheim, Germany, will build a new model which will be sold in the United States under the Buick brand name.

Same plant builds the Opel Insignia and we wouldn’t be surprised if General Motors will choose to build the next-generation Buick Regal in Germany and export it to the United States. Of course, an Opel spokesman declined to make any comments.

The new 2014 Buick 2014 Regal is created to be sportier and smarter than its predecessor, boasting new technologies like an all-wheel drive system, a more refined turbocharged engine as well as other systems that help improve safety and the driving experience.

Among the new safety-related elements are a number of new radar- and camera-based features like Collision Mitigation Braking, Forward Collision Alert, Lane Change Alert, Lane Departure Warning, Side Blind Zone Alert, Rear Cross Traffic Alert.

Also available is the Adaptive Cruise Control that could detect traffic in front of the vehicle and adjust vehicle accordingly. It could even stop the Regal in heavy traffic and accelerate again. The new Regal also boasts of enhanced in-vehicle connectivity with the next generation of IntelliLink, which now comes with simpler, more intuitive controls as well as natural speech recognition.

Tony DiSalle, U.S. vice president of Buick Marketing, remarked that for 2014 model year, the Regal is more expressive and more connected as well as more technologically advanced. He noted that almost half of new Regal buyers are customers new to the brand, representing the youngest median age among the lineup of the brand. DiSalle added that the new Regal offer these buyers with more of the technologically advanced features they seek in a modern luxury sedan, but with the style and refinement expected from Buick.

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