Ford’s next-generation F-150 pickup truck may be lighter by 700lbs as its engineers are mulling an idea on how to overhaul this popular model. The next-generation model would have to comply with more stringent fuel-economy standards. Being lighter by 700lbs means that it is almost 15% lighter than the existing model, which may be successful at boosting fuel efficiency.
As the model is now lighter, Ford could then make use of an engine that’s smaller, more fuel-efficient to power the pickup, raising their fuel figures even harder, according to Wall Street Journal. With this model, Ford intends to prove that the most popular pickup may offer the doors so that it could become convinced to get better mpg numbers and a design that’s more stylish.
Ford abides in ‘Built Tough’ image. Reducing the weight may mean that the truck is less durable. Ford said that it may soon release a smaller, lighter F-100 truck. However, it has become apparent that it hopes to stick to the F-150 model. The company hopes to discover a way so that it’s more fuel friendly but will remain durable.
Ford F-150 is considered as one of America’s top selling pickup ranges. For the 2013 model year of this series, Ford Motor Company will be launching it with the professionals and future leaders of the agricultural industry. According to Doug Scott, who is a sponsor board member for the FFA and the Group Marketing Manager of Ford Truck, farm families have always been a significant group when it came to the F-Series.
These customers are known for their multitasking needs, he added, and thus a Ford pickup is not only about family transportation but about economic livelihood, reliability, and even rugged capability. Similar to the FFA, Scott continued, the pickup lineup from Ford represents a lasting tradition and the company is happy to partner with them in the launch of the new models.
Under the 2013 Ford F-150, customers will get to see the new design implemented on the front section. They will also get to experience the various cutting-edge technologies equipped like MyFord Touch that comes with voice-activated driver controls. Available as well will be the high-intensity discharge headlamps.
However, the 2013 Ford F-150 is not just about having advanced technologies or showing a new design but about strengthening its position on the market as the most capable and most fuel-efficient light duty pick-up.
For this model year, Ford revealed that it will be expanding the range by adding a Limited luxury model. The brand will also be making available a number of features like the Hill Descent Control, electronic-locking rear axle, and the pioneering 6.2-liter EcoBoost V8 engine. Ford President of The Americas Mark Fields said that similar to its hardworking customers, Ford made sure to do the job right when it came to these industry-leading trucks.
The 2013 F-150 is proof that the brand is dedicated to always improving its truck and offering new capabilities and features, he added. The result is that this ensured owners of the F-Series that they are increasingly productive, Fields continued.