Mazda’s next-generation BT-50 pickup may be smaller but it will be 'manly'

Article by Christian A., on November 1, 2017

By studying today’s trend, one would notice that crossovers and small pickup trucks are what most people are looking for, and to step up its game, Mazda decided that they would develop a new version of their longstanding BT-50 pickup. According to the automaker, the next generation pickup will still share the same platform as that of the Isuzu D-Max, just like its outgoing model. But even though it has the same mechanics as the Isuzu, the design will entirely be unique to Mazda.

In an interview between WheelsMag and Ikuo Maeda, Managing Executive Officer and Head of Design, the latter confirmed that a new BT-50 is being developed. He also said that they will face a challenge by converting the Mazda’s current design direction to a much smaller pickup truck.

Speaking of the design, Mazda said that their goal for the next generation pickup is to create a beautiful form that has tougher elements to give it some masculinity as well - after saying that it will be a tough job. Also, he mentioned that the pickup will get inspiration from the Vision Coupe and the Kai concept, both of which appeared at the recent Tokyo Motor Show a week ago.

Furthermore, Mazda will not have a lot of say when it comes to the engineering of the future BT-50. As the Isuzu D-Max takes the spot of the Ford Ranger as the BT-50’s organ donor. Isuzu will also be the one to set all the hard points of the Mazda-designed cabin, and the exterior body that will sit on it.

As mentioned earlier, it will purely be a Mazda when it comes to the branding and the design, despite the fact that all of its underpinnings will be borrowed from Isuzu. Also, it will be the first Mazda vehicle that will not be equipped with their SkyActive platform or make use of any sort of SkyActiv powertrain. Ichiro Hirose, Executive Officer in Charge of Powertrain Development then said that the new Mazda pickup will not be utilizing the company’s new triple turbo diesel engine.

Do not get too excited though, as the Japanese pickup may not even hit the United States anytime soon. As we know, the current BT-50 is limited to markets outside of the US exclusively, and has been around for almost a decade. Also, with its underpinnings, it seems like this model will remain as a light work truck for the Asian and the Australian markets.

Currently, the Ford Ranger outsells the BT-50 in the 4x4 pickup category, and this could be because the former has a more aggressive and more masculine styling. It’s likely why Mazda is aiming to do the same.

If you liked the article, share on:

Comments

Recommended

Several days ago, Citroën took the wraps off their all new family car, the Berlingo in the digital world. And now, its brother from Rüsselsheim has just unveiled what they...
by - February 25, 2018
Lotus has been developing a new generation of sports cars, but these cars will probably not be available until 2020. So for customers who don’t want to wait too long,...
by - February 23, 2018
To jump onto the next step of going greener, Porsche announced that they will be getting rid of the last few vehicles that have diesel-fueled engines in their lineup, so...
by - February 22, 2018
Back in 1988, the Bavarians of BMW M decided to chop the roof off one of their cars to create a high performance M3 convertible. And now, the automakers feel...
by - February 22, 2018
If you are currently on a ski trip at Méribel, a town in the French Alps, you might want to take some time away from the slopes to check out...
by - February 21, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries