Nissan is hoping that the redesigned Sentra that will come out in two years will sell well in the compact sedan segment and that its sales will be comparable to that of the Altima.
Honda and Toyota sell nearly as many compact cars as their mid-size sedans but Nissan has not had the same luck. Al Castignetti, Nissan Division vice president of sales, said that the Sentra misses "the heart of the market right now."
He explained that those who are considering an Altima and who eventually decide to buy a compact car don't choose a Sentra since the styling is too polarizing.
Castignetti said it it’s due to the aesthetics. Nissan wants us to expect the redesigned Sentra to look more like a scaled down Altima.
This strategy has worked well for Toyota and Honda as each brand has a compact car that resembles the mid-size sedan in its portfolio.
Castignetti pointed out the discrepancy in annual sales for the three brands and said that the Corolla and Civic do better in the market due to their looks.
He said that there is a huge gap in its portfolio. For instance, Toyota sells nearly as many Corollas as Camrys. And Honda sells about the same number of Accords and Civics. However, Nissan sells about 270,000 to 300,000 Altimas but only 100,000 Sentras.
One of the five new Nissan models expected to be out after 15 months is the 2013 Altima. Renowned to be the second next best-selling model in the United States as of 2011, the latest fifth generation Altima is one promising entry.
Carolin of the new Altima’s design team said that this new version is set to follow the path of other automakers while at the same time evolving it without upsetting current owner base to uphold Nissan’s philosophy of ‘Innovation for All.’ Its most prosperous model had a total transformation from the driving experience to the look and the feel, and it features improved technology as well which extends to its windshield wipers and headlights.
Such changes result to a whole new vehicle which builds strong fundamental honor for reliability and quality, new stages of innovation, premium style, fuel-efficiency and dynamic performance merited for more than two decades and four generations.
Carolin also added that this new version of Altima represents the most useful, dynamic and engaging vehicle among its competitors and if you have approved of the previous version of Altima, you will surely love this new version even more. This new version is also set to redefine a new user’s concept of a typical mid-size car.
A Premium Impression
Among Altima’s all-new features, one that is very notable at first touch and look is the “class above” feel that it showcases in both its interior and exterior finishing.