Next-generation VW Phaeton will be more affordable as it will take on Chrysler 300, Ford Taurus SHO

Article by Christian A., on May 20, 2014

We already know that the first-generation Volkswagen Phaeton was not quite a bestseller but it appears that the German carmaker will adopt a new strategy. According to Edmunds, the new Phaeton will become more affordable as it will take on cars such as the Chrysler 300 or the Ford Taurus SHO.

The first generation Phaeton has a sticker price of over $100,000, while the Ford Taurus SHO costs $40,805.

Meanwhile, a fully loaded 2014 Chrysler 300C John Varvatos Limited Edition with all-wheel drive costs $48,175. The Volkswagen Phaeton was a hand-built rival for cars made by BMW, Mercedes-Benz and Audi.

The reason for Phaeton’s failure was simple: people didn’t want to spend over $100k for a brand that is synonymous with mass-market cars like the Golf, New Beetle and Jetta. Now, the second-generation VW Phaeton is expected to use a modified platform from the Audi A8 or the one used by A6.

Volkswagen will also offer hybrid and plug-in hybrid versions of the second-generation Phaeton. Although the new car sounds interesting, Volkswagen might compete with some vehicles from Audi and honestly I think it will face the same problems it had with the first-generation Phaeton and the other luxury sedans from the German rivals. [source: Edmunds]

Topics: vw, vw phaeton, sedan

If you liked the article, share on:

Comments

Recommended

Bimmerpost has posted several cool pictures of the new BMW G30 540i and the new G31 generation BMW 5-Series Touring, with both wearing the brilliant Rhodonite Silver Individual colour. The...
by - October 23, 2017
A few years ago, Lotus tried to take on Porsche. They had a five-car plan to go against competitors like Ferrari and Aston Martin. Though it did not go well,...
by - October 23, 2017
To keep the Nissan Maxima interesting, the Japanese automaker gives the 2018 model year a number of small tweaks. Some of these include standard Android Auto, which is a new...
by - October 23, 2017
It looks as if Chevrolet has everything planned out in terms of production. Firstly, they have plans of introducing the Corvette ZR1 in a few months, which will then be...
by - October 23, 2017
While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries