Nissan reported a 35% increase in European sales for the first four months this 2011, reaching a total of 235,543 units, which is 61,000 more than the results in 2010. The continuing success of the company’s pioneering Qashqai crossover and the launch of its new Micra are among the identified factors that contributed to the sales growth.
Moreover, Nissan has also experienced a 0.9% increase from last year in its European market share to 3.8% for the same four-month period.
For the month of April, the company achieved record sales of 53,840 units, which is more than 20% higher from its 2010 results. The company achieved a monthly market share of 3.5%.
Other than its Qashqai and Micra, the company also saw a strong performance in its Sunderland-built Juke crossover with 36,500 sales so far this year, and around 60,000 since it was launched last September. The Barcelona-produced Navara Pickup and the X-TRAIL SUV are also providing significant results for the company.
Calendar year sales for the Navara were up by 71% while sales for the X-Trail were up 56% during the four-month period. Bernard Loire, Vice President Sales Operations Europe, stated that the company’s excellent start to 2011 is continuing.
He added that its sales in April of almost 9,500 units above 2010 set an all-time record market share for the month. Moreover, Loire stated that the company’s major markets in Europe include the United Kingdom, Russia and Spain where it is now the top-selling Japanese brand.