Nissan North America, Inc. logged a 27-percent decline in year-on-year sales in the United States in August 2010 to 76,827 units. The Japanese carmaker blamed the drop to the so-called "Cash for Clunkers" program, which greatly spiked its US sales in August 2009 to 105,312 units.
For the first eight months of 2010, NNA sold 14.2 percent more vehicles. Nissan Division logged a 30.9-percent year-on-year decline in August 2010 sales to just 67,399 units (97,580 units in August 2009). Total sales on Nissan-branded trucks, SUVs and crossovers jumped 4.9 percent.
Leading the way for these vehicles is the Nissan Armada, which reported a 144.8 percent jump in sales, followed by the Titan (plus 39.6 percent) and Xterra (plus 30.3 percent).
Moreover, for the third time, the Nissan Rogue crossover surged above 10,000; in August 2010, sales were at 10,133. Another Nissan crossover, the Murano, managed to post a positive growth year-on-year in August 2010 (13.7 percent) to 5,153 units. For the first eight months of 2010, Nissan Division logged a 13-percent increase in sales to 533,004 units.
Al Castignetti, vice president and general manager at Nissan Division, remarked that ignoring the year-to-year comparisons in August 2010, Nissan Division logged strong sales, particularly in the body-on-frame and crossover segments. He added that Nissan is still attracting customers to its full lineup of quality cars, crossovers and trucks.
On the other hand, Nissan's premium division Infiniti posted a 21.9-percent year-on-year surge in sales in August 2010 to 9,428 units (from 7,732 units in August 2009). Infiniti also sold 24.8 percent more premium vehicles in the year to date. Leading the way for Infiniti is the second-generation QX56 luxury SUV, which posted a 105.4 percent year-on-year leap in August sales to 1,249 units.
Also doing great for Infiniti is the 2011 Infiniti M luxury sedan, which recorded a 102.4 percent increase year-on-year in August 2010 to 1,251 units. Moreover, Infiniti sold 17.5-percent more Infiniti G sedans to 3,926 units, just before the premium carmaker launches the new G25 entry luxury sedan.
Ben Poore, vice president at Infiniti Business Unit, remarked that the premium carmaker was able to build awareness and sales momentum in August 2010 by taking advantage of its strong product lineup and successful marketing initiatives like its spots during the Emmys.
He added that with the upcoming launch of the new G25 entry luxury sedan – along with the new Infiniti M, QX and G Line – Infiniti is expecting to continue its growth momentum in the luxury market. To ensure the consistency of its global sales figures, Nissan North America computes monthly differences on a straight-percentage basis, unadjusted for the number of selling days.
NNA noted that August 2010 only had 25 selling days, compared to August 2009's 26 selling days. Nissan's North American operations do not only entail vehicle manufacturing, sales and marketing as well distribution, but also encompass styling, engineering, consumer and corporate financing.
Nissan is currently implementing its Nissan Green Program 2010, which aims to further protect the environment by cutting carbon dioxide emissions, reducing other emissions and increasing recycling.